With 50.3% of eCommerce website traffic now coming through a mobile device, it seems as though shopping is something that we’re always doing, rather than going to do. As consumers, we’re always switched on to the web through our mobile device, rather than having to switch on our laptop or desktop like we used to.
Conversion rates tend to be lower for shoppers using mobiles, this is generally because of the unresponsiveness of mobile websites. If your site isn’t easy and simple to use, potential customers will purchase elsewhere.
48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring.
With 74% of users saying they would be more likely to return to a site in the future which has been mobile optimised, it’s clear that having a responsive website will attract customers and more importantly encourage repeat visits and purchases.
Give our web team a call on 0800 222 9300 today to see what we can do for you and your website.
Sources: Shopify, Margin Media