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Rich – 5 years at Clicky!

July 29, 2020 / Reading Time: 3 minutes /
Natalie Williams
Marketing Campaign Manager

Rich, our PPC Manager, is celebrating 5 years at Clicky!

What was your background before you joined Clicky?

Before joining Clicky I worked in a couple of in-house digital marketing roles, primarily focused on paid search for eCommerce businesses. But before finding my calling with digital marketing I was a deputy manager in a frozen food shop. 

Could you tell us about your role at Clicky and how it’s changed since you joined?

I started at Clicky as a PPC exec, and essentially the first (and at the time only) full-time PPC focused person. Today I oversee the whole paid media service and a team of brilliant paid marketing experts.

My role was exclusively paid search focused when I first started. It’s now much more diverse, encompassing a wider range of paid channels and platforms. Whilst I’m still very hands-on with many of our client’s ads accounts I have more time dedicated to campaign strategies and team or service development.

Talk us through a typical working day for you

I try to leave first thing in the morning fairly open. I run through emails, check clients budgets and tackle any priority client work or tasks that might crop up. I’ll grab a coffee around 9am, after which I’m up to full speed and ready to really get stuck into the day.

More often than not throughout the rest of the morning, I’ll have a couple of team catch-ups covering client targets and ongoing work. When not in meetings I’ll be stuck into a client strategy or paid ads account.

I then normally try to block out larger chunks of time in the afternoons to be able to focus in on a piece of work. Whether that be an audit for a new business lead, a new strategy for an existing client, or lending my paid knowledge to support the discovery team’s work.

As you’ve been at Clicky for 5 years, name 5 ways Paid Advertising has changed since you joined

Limiting the list to only 5 things is pretty tough but off the top of my head:

What do you like to do in your spare time?

Outside of work my passion is (90’s / early 2000’s) Japanese cars. I’ll normally be doing something with one of my cars, either driving, cleaning or generally taking bits of it apart. Or failing that I’ll be stuck into a PlayStation game.

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