SEO Predictions 2015

1. Content
Google’s algorithm in 2015 will be so refined that the emphasis on creating quality content is more important than ever before, and is key when it comes to creating a successful marketing strategy. According to Inbound Writer, companies who have an active blog generate 63% more leads on average per month, than non-blogging firms.
Google is becoming stricter about the quality of content on websites. Relevant, and well-written websites will be rewarded and are bound to see an increase in traffic and business. Businesses must continue to move on from traditional marketing techniques and towards producing engaging content, designed to attract new and existing customers.
2. Mobile
Mobile usage is expected to continue to rise in 2015 and results will be tailored to the user and device. Google has found that 79% of smartphone owners use their devices to shop; therefore, it is vital to develop your mobile SEO strategy in order to keep one step ahead of competitors.
3. Social Media
Social media isn’t going anywhere and will become an even more important part of online SEO in 2015. Businesses must produce engaging content for a range of social media platforms, in order to reach a wider audience and increase brand equity.
4. Link Building
Link building still remains an effective way to determine the value of a website, however, the way search engines interpret inbound links has dramatically changed. Google’s algorithm updates have forced SEO experts to rethink their traditional link building methods and focus on earning links organically.
It used to be the case that the more links you had, the higher you ranked. However, it is vital to avoid paying for low quality links to prevent violating Google’s guidelines, which often results in penalisation.
Use relevant sources to link out to, and focus on getting inbound links from quality sites. Gaining links via guest posting is no longer the best stragegy. Businesses should produce content that people want to share, through social media, outreach and infographics.

5. Local SEO

Optimising your local search listings will help gain visibility and bring new customers to your website. Google’s Local Pigeon update will strengthen the importance of local SEO, therefore in 2015; more businesses should attempt to gain a local presence.
If you’re looking to change the way you do digital marketing in 2015, speak to a member of our team today to find out how we can develop amazing content strategies and beautify your blog.
Featured image courtesy of Search Engine Watch.

Written by Alex Wright

Head of Search