Sephora’s Social Success

Pinterest – a platform where users can get ‘pin happy’ with images they love, products they desire and holiday destinations you can only but dream of – has come up top for beauty products retailer, Sephora.
The Head of Digital, Julie Bornstien, revealed that their Pinterest customers spend 15 times more than Facebook fans on the company’s products.
Bornstien added that Pinterest allows the company to measure immediate commercial impact and they can gauge exactly the products people love and hate.
But, it’s not all doom and gloom for Facebook, with 47 million fans and growing, it’s a proven tool for engagement with their customers. The digital savvy company host regular sweepstakes on bespoke Facebook tabs often with exclusive products up for grabs.
Bornstien has also revealed their fan-base grew approximately six times of their normal rate and along with that bought extra /increased traffic to their website.
Of course, all social media platforms serve different purposes and all can see dramatic results in brand growth, development and customer engagement.
Offering proven social media success here at Clicky Media, we can help your brand develop it’s presence across all social platforms.  Find out more, here.

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Source: Mashable and Sprout Insights

Written by Amy Norris

Brand & Agency Marketing Manager