Synthetic Audiences: How This AI Advancement is Changing the Media Landscape

What Are Synthetic Audiences?

Synthetic audiences are AI-generated virtual groups that simulate the behaviour of real people. Think of them as sophisticated, digital focus groups that can be scaled and queried instantly.

They are created using a powerful mix of data sources:

• Public data

• Licensed datasets

• Machine learning models trained on actual human behaviour, demographics, and purchasing patterns

Synthetic audiences don't just represent basic demographics. They are advanced enough to simulate attitudes and reactions. This allows for far more nuanced testing of everything from new product ideas to specific creative and messaging concepts.

The Benefits: Why Marketers Should Pay Attention

For marketers, this technology is changing the game. It allows us to predict outcomes much faster and at lower costs than ever before.

Here's some of the advantages of synthetic audience testing:

• Near-instant feedback

• Reduced costs

• Reduced risk

• Deeper insights into how your content truly resonates with potential customers

A New Era of Testing

As with any new AI feature, software integrations are already popping up. These new tools allow marketers to create their own custom datasets, often leveraging their valuable first-party data, to test new concepts within a simulated environment. This moves testing from a slow, expensive process to a fast, iterative, and data-rich one.

The Landscape is Changing

The media and marketing landscape is changing. We believe in embracing these new technologies to deliver real results. We can't wait to start testing with synthetic audiences for our clients.

Contact Our AI Experts at Clicky for more information.