The Power of Social Media

Struggling to untie her cape, we watched as Madonna’s backing dancers pulled her down a set of stairs, while everyone looked on in horror as she lay silently on the floor (at least this confirmed she was singing live, that could’ve been awkward).
But as a true professional, Madonna got back on her feet and finished her performance. Within seconds and in true British style, the country took to Twitter and the hashtag #shefellover was trending worldwide, all before she’d even finished her routine – poor Madge.
The memes that followed did not disappoint….
ed sheeran
Madonna’s dramatic fall perfectly demonstrates the power of the social media, real-time reporting and how it’s constantly evolving.
Last year, worldwide social media users exceeded 2 billion. The number of people using Twitter has increased by more than 50 million, and the networking platform has over 270 million active users.
This report below created by We Are Social presents an interesting snapshot into the digital world.
global digital
Recent statistics show that 33% of marketers have noticed the use of social media drives a significant volume of leads and sales. Meaning that if you aren’t utilising social media as a part of your digital marketing strategy, you could be missing a huge opportunity.
If you are looking to increase your presence on social media, then get in touch with a member of our friendly team today to find out how we can help.

Written by Alex Wright

Head of Search