The Untapped Goldmine: Why Microsoft Ads is a Must for 2026
The Untapped Goldmine: Why Microsoft Ads is a Must for 2026
Thursday, January 29, 2026
In an era dominated by AI Overviews and shifting user journeys, visibility is everything. Whilst traditional marketing channels like Google, Meta, and YouTube remain vital to a business’s success, a significant opportunity might be being overlooked: Bing.
In an era dominated by AI Overviews and shifting user journeys, visibility is everything. Whilst traditional marketing channels like Google, Meta, and YouTube remain vital to a business’s success, a significant opportunity might be being overlooked: Bing.
Matt Jones
Matt Jones
PPC Team Lead
PPC Team Lead
Once dismissed as merely a gateway to Google, Bing has evolved into a powerhouse, with many businesses now seeing success from what was once a small, if not insignificant contributor to their leads and sales. In 2025, it was the only traditional search engine to show consistent growth, maintaining its position as the World’s second biggest search engine and increasing its global market share from 3.57% to 4.04%. Monthly search volume surged from 12 billion in 2024 to 14 billion in 2025, with some months reaching as high as 27 billion searches!
What You’re Missing Out On
Of course, Google still leads the way. However, according to recent studies, roughly 25% to 30% of Bing users are unique to the platform and do not search on Google within a given month.
As Bing received roughly 180 billion searches last year alone, that’s 50 billion unique opportunities your business might be missing
Why Microsoft Ads?
So how do you tap into this emerging market for 2026? Alongside traditional SEO, the real potential comes from Bing’s advertising platform Microsoft Ads
In 2025, Microsoft Advertising became a powerhouse for advertisers looking for high-intent audiences at a better value than Google. Here’s why you should join them:
Financial Growth: Revenue grew 13.4% to $17.4 billion in 2025, with expected further growth to $19.5 billion for 2026.
Cost Efficiency: Clicks on Microsoft Ads are roughly 40%–60% cheaper than Google Ads.
Wider Reach: Microsoft Ads reached over 12% of all global traffic in 2025
Beyond the Numbers
Microsoft Ads also offers unique features that its competitors simply can’t match:
Affluent Users: 38% of Bing’s audience sits in the top 25% of household income.
Premium Partnerships: Your ads extend beyond search to the Microsoft Audience Network, including Yahoo, DuckDuckGo, Ecosia, Netflix, and Xbox.
Unique B2B Reach: Microsoft Ads is also partnered with LinkedIn, remaining the only platform allowing advertisers to target search users by LinkedIn profile data
Decision Makers: Microsoft’s internal data suggests that 52% of users are business-decision makers, reducing friction between browsing and buying
AI Integration: Microsoft went first with AI ad placements, with CoPilot now fully integrated into the Ads platform, and ads surfacing in conversational AI results
The Competitive Edge
The most compelling reason to jump in? Lower competition. Currently, only 39% of businesses advertise on Bing, compared to 83% on Google, meaning there has never been a better time to make moves on Microsoft.
Ready to capture the searches you've been missing? Contact Clicky today to get started
Once dismissed as merely a gateway to Google, Bing has evolved into a powerhouse, with many businesses now seeing success from what was once a small, if not insignificant contributor to their leads and sales. In 2025, it was the only traditional search engine to show consistent growth, maintaining its position as the World’s second biggest search engine and increasing its global market share from 3.57% to 4.04%. Monthly search volume surged from 12 billion in 2024 to 14 billion in 2025, with some months reaching as high as 27 billion searches!
What You’re Missing Out On
Of course, Google still leads the way. However, according to recent studies, roughly 25% to 30% of Bing users are unique to the platform and do not search on Google within a given month.
As Bing received roughly 180 billion searches last year alone, that’s 50 billion unique opportunities your business might be missing
Why Microsoft Ads?
So how do you tap into this emerging market for 2026? Alongside traditional SEO, the real potential comes from Bing’s advertising platform Microsoft Ads
In 2025, Microsoft Advertising became a powerhouse for advertisers looking for high-intent audiences at a better value than Google. Here’s why you should join them:
Financial Growth: Revenue grew 13.4% to $17.4 billion in 2025, with expected further growth to $19.5 billion for 2026.
Cost Efficiency: Clicks on Microsoft Ads are roughly 40%–60% cheaper than Google Ads.
Wider Reach: Microsoft Ads reached over 12% of all global traffic in 2025
Beyond the Numbers
Microsoft Ads also offers unique features that its competitors simply can’t match:
Affluent Users: 38% of Bing’s audience sits in the top 25% of household income.
Premium Partnerships: Your ads extend beyond search to the Microsoft Audience Network, including Yahoo, DuckDuckGo, Ecosia, Netflix, and Xbox.
Unique B2B Reach: Microsoft Ads is also partnered with LinkedIn, remaining the only platform allowing advertisers to target search users by LinkedIn profile data
Decision Makers: Microsoft’s internal data suggests that 52% of users are business-decision makers, reducing friction between browsing and buying
AI Integration: Microsoft went first with AI ad placements, with CoPilot now fully integrated into the Ads platform, and ads surfacing in conversational AI results
The Competitive Edge
The most compelling reason to jump in? Lower competition. Currently, only 39% of businesses advertise on Bing, compared to 83% on Google, meaning there has never been a better time to make moves on Microsoft.
Ready to capture the searches you've been missing? Contact Clicky today to get started
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