Our Top 5 YouTube ads – and why they rock

At any moment, 10 million people are watching YouTube, so any advert has the potential to be viewed by a huge audience.
The 2017 Super Bowl was a huge advertising bonanza, featuring a massive array of adverts from a range brands, all competing for the top spot as the best video ad of the 2017 game. Seeing as these are some of the most hotly anticipated and talked about adverts of the year so far, we felt it was only right to include some of these ads, alongside others in our breakdown.
Harnessing the power of YouTube through advertising is highly effective for gaining market share and reputation. We’ve taken the time to look at some of the most watched ads from 2017 so far and pick our top 5!

Hyundai: “A Better Super Bowl”

One of the most highly anticipated ads of the 2017 Super Bowl, Hyundai had a surprise waiting at the end of the game, not only for viewers but also the soldiers at U.S. Military Base in Zagan, Poland. The heart-wrenching shocker at the end was shown just after the game in a twist that the soldiers were able to watch the game with their loved ones through virtual reality. The ad has now racked up over 26 million views!

Sainsbury’s – Food Dancing (Yum Yum Yum)

Sainsbury’s has recently teamed up with music artist MysDiggi with the change in direction from their new creative agency Wieden & Kennedy. The upbeat ad features real people dancing as they cook, with Sainsbury’s products moving across the screen, a refreshing, feel-good ad that brightens up our selection of Youtube ads.

Who Is JohnMalkovich.com? | Get Your Domain Before It’s Gone | 77s

Squarespace got creative with their new advert made for the Super Bowl. The company, which sells domain names, cleverly used John Malkovich to appear in a very sweary ad. The ad features Malkovich learning that the domain of his brand, JohnMalkovich.com is already taken, can Squarespace help with this? Perhaps the best part of this ad is that the site johnmalkovich.com actually exists and is being used by the real John Malkovich for his clothing line detailed in the ad. All very convenient.

Honda: “Yearbooks”

This throwback ad showcases celebs back in high school coming to life through their yearbook photos and encouraging viewers to go after what they want. Honda strives to celebrate the people who chase their dreams and according to them, this ad fits really well into who Honda is, as far as chasing your dreams no matter what people tell you – keep trying, keep innovating and keep going. Also, did Steve Carell really have a moustache in high school?

Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”

This ad has a little more serious message, as America faces President Trump’s immigration ban, the advert shows the journey of a young German beer brewer making his way to America, who we later learn is the founder of Anheuser-Busch, the parent company of Budweiser. Although Budweiser states that this ad is not a political statement, in light of the current climate, we like the positive message about perseverance it promotes.
Overall, there was stiff competition for our top ads of 2017 so far, with Youtube evolving at such a fast pace, keeping on top of advertising on such a saturated platform is essential in communicating with your customers. Are you looking for advice on Youtube Advertising? Speak to one of our specialists today to find out more.

Written by Hollie Hines

Content & Social Media Specialist

Follow Hollie on Twitter