Travel & Leisure insights event at Clicky

We love an event, so to kick off 2018 we held a Travel and Leisure evening to welcome and inspire our clients with industry trends, and for a chance to speak to our experienced digital experts.

We also held the event as part of the launch of our Travel Industry white paper, to provide a deeper understanding of consumer buying journeys and their digital habits, which are forever changing!

Clicky’s Digital Consultant, Dan Phoenix, led the evening by introducing Clicky and testing our knowledge on the travel and leisure industry.

Key Account Strategist, David Berry, explained the importance of knowing your audience and how a data-driven strategy can help your brand target its users in the right places to increase conversion.

Patricio Brennan also joined us from Bing, to discuss consumer behaviour across the Bing network, revealing the habits and volume of millennials booking a holiday digitally.

Of course, no event goes without nibbles and a chance to catch up over a glass of wine or beer in our newly refurbished breakout area!

Once everyone had refreshed, next up was Anton Davies, talking about our Sky Adsmart services and how Sky can work with you to tailor ads specific to your target demographic.

and then it got serious…

Luke Pritchard, GDPR expert and solicitor at Poole Alcock explained how GDPR will affect businesses and why we need to be transparent about collecting data.

It was a great night and we were thrilled to catch up with those who joined us – so we wanted to say a big thank you for attending!

If you’d like any more information about the insights evening, please get in touch with a member of our team.

We can’t wait for our next event. More will be revealed soon, so keep a look out!

Written by Oli Yeates


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