Twitter introduces Promoted Video

Using the analytics dashboard on the Twitter Advertising platform, it’s possible to measure the effectiveness and reach of the video content. To give a detailed view of performance, content can be segmented by platform and device, location, gender and language to name a few.
According to Twitter; ‘Tweets containing native Twitter video generate better engagement and more video views than ever before.’
The video cards bring new, high quality tools for content producers, making it easier for companies to upload and share their videos to their followers.
How much does it cost?
The only interaction that you pay for with Twitter video cards is when the video is clicked and watched, using a Cost-Per-View (CPV) pricing system. All other interactions are completely free!
So start interacting with your followers online. Contact us today to find out how we can help.
Source: Twitter Blog

Written by Amy Norris

Brand & Agency Marketing Manager