UK Digital Marketing spend in 2012 was £5.4 billion (up 12.5% on 2011)
The total spent by digital advertisers in 2012 increased by 12.5% to £5.4 billion despite troubled economic times.
The split of digital advertising spend was as follows:
Growth in Context
- Digital advertising grew by over £607 million.
- In addition to search, the growth is fuelled by mobile, video and display advertising in a social media environment.