UK Digital Marketing spend in 2012 was £5.4 billion (up 12.5% on 2011)

The total spent by digital advertisers in 2012 increased by 12.5% to £5.4 billion despite troubled economic times.
The split of digital advertising spend was as follows:
Growth in Context

  • Digital advertising grew by over £607 million.
  • In addition to search, the growth is fuelled by mobile, video and display advertising in a social media environment.

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Written by Oli Yeates


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