UK's digital advertising spend reaches the promised land

The UK is set to become the first country in the world where spending on digital advertising outstrips all other traditional formats combined!
More than half of the nation’s advertising budget is expected to go on digital media this year, with a boom in paid advertising on search engines (PPC), according to sales and marketing researchers Strategy Analytics.
The total UK advertising spend will reach £15.8bn in 2015, an increase of 5.5% from last year the researchers said, and just under £8bn of that will go on digital advertising.
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The UK would be the first country to break the 50% threshold for digital advertising, globally around 30% of advertising spend goes on digital media, while in the US the figure is just 28%.
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Source: Guardian

Written by Oli Yeates

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