Using the New Google Adwords Keyword Planner for SEO

This was our reaction.
Hat tip to @aliceclicky for this little guy…
The new Keyword Planner from Google Adwords is a blend of the old Keyword Tool and the Traffic Estimator Tool, and is designed to simplify keyword research.
It is a useful guide to determine whether anybody is searching for the product or service that you offer, and if so, the keywords they are using to find it.
Within this new tool you can compile keyword ideas based on terms or phrases that are relevant to your product or service, and you can measure the search volume of your chosen terms to see how wide of an audience you will be reaching. You can upload an existing list of keywords by either entering manually or uploading them as a CSV file or you can manually search for terms and phrases to narrow down your keywords.
You can also have multiple keywords lists, however this is more beneficial for managing an ad campaign, and not so necessary for SEO.
There are three options to choose from:
• Search for Keyword and Ad Group ideas
• Enter or Upload Keywords to see how they perform
• Multiply Keyword lists
For the purpose of keyword research for SEO, we want to primarily focus on the search volume of our keywords and also any similar phrased suggestions that we could consider as an option. The second option of uploading keyword to see how they perform will only give us the search volume for the list of keywords we have inputted. If we want to get some suggestions as well, then we need to look at option one.
As you can see, I have inputted my keyword and am drilling down into the location of where I want my results to come from. You also have the option of entering your negative keywords; those you would like to exclude from your results.
Once you have received your information, you want to make sure that you are viewing the keyword ideas section, instead of the ad group ideas tab, as this is more relevant to the data we want to obtain.
keyword ideas tab
And you’re done! You can now collate all this data and create a strong and useful keyword list to implement in your SEO campaign.
And for those of you who don’t like change, for a limited time Google is very kindly giving you the option to remain in your comfortable little bubble. Simply select ‘Go back’ in the yellow bar across the page and feel the warmth of something familiar wash over you.
keyword planner go back
If you would like help with your SEO campaign, why not contact us today for a free website audit.

Written by Amy Norris

Brand & Agency Marketing Manager