Valentine’s Day – love it or loathe it, there’s no escaping it
Love has most definitely been in the air for the last couple of days. Whether you can’t get enough of Valentine’s day or you try to avoid it at all costs, there’s no escaping the Valentine’s Day hype.
We’re bombarded with crafty email campaigns, website takeovers and constant Valentine’s Day reminders across social media. So we thought we’d give credit to those Valentine’s Day campaigns that were beautifully crafted and caught our eye.
Krispy Kreme and Millie’s Cookies
Everyone is familiar with Krispy Kreme doughnuts and Millie’s cookies (our tummies are rumbling!), and it’s clear that these two brands play the social media game well. Both excelled engaging with their followers, raising brand awareness with multiple Valentine’s themed Instagram posts that were creative, inventive and eye-catching.
Each post played to the brands’ key selling points; Krispy Kreme’s heart-shaped doughnuts and ‘sprinkles with love’ looked just as cute as they did delicious, whilst Millie’s cookies showcased a fun play on words – ‘you’re one in a millie’.
The theme of love was most apparent through each brand’s choice of colour, the use of heart shapes throughout their campaign and a clear love themed hashtag.
Heinz remained pretty quiet in the run-up to Valentine’s Day, however, they managed to make us smile with one simple ad served on the special day. Heinz cleverly played with their name and used it to their advantage. We can’t help but fall for their playfulness – we love a pun!
In true Google style, our hearts were captured by a display of creativity as they effortlessly captured the theme of love on their homepage search icon.
Valentine’s Day vs Galentine’s Day
After being consumed by Valentine’s Day promotions, posts, incentives and reminders, I discovered that the overall approach to Valentine’s Day campaigns has changed. No longer do brands simply target and focus on couples – the new Galentine’s trend is really taking off.
Galentine’s Day is now the ultimate Valentine’s Day alternative – a celebration and appreciation of the wonderful females and friendships in your life. It’s a very strategic way to target single females, removing some of the negative stigma that can surround Valentine’s Day.
Bloom & Wild
Bloom and Wild is a brand that continues to surprise and delight – their range of hand-picked flowers can be delivered right to your door.
An email popped into our inboxes informing us of their Galentine’s campaign which got all the girls talking in the office.
We love the layers of gorgeous imagery and inspiring wording. We also spotted they had tailored the colour of their traditional delivery box to the blooms in their Galentine’s bouquet – a thoughtful touch!
What made this campaign even better was the added personalisation and promotional codes which acted as a real incentive for potential customers.
Galentine’s Day is largely promoted on social platforms, with posts constructed in a very playful manner that tend to ditch the stereotypical and traditional themes around Valentine’s day. Galentine’s is about being surrounded by your friends, doing something that you both enjoy and simply reminding your bestie that you love her. So whether you’re in a relationship or hopelessly single, brands have got you covered with Valentine’s themed campaigns tailored to you.
With Galentine’s day being a predominant theme in 2018, we look forward to seeing if any new trends emerge ahead of Valentine’s Day in 2019.