Web Browser Statistics in 2014

Which browsers are ruling the roost across mobile and desktop? Here’s the stats you need to know…

Mobile/tablet browsing

The iPhone 5s became the top selling phone in 2014 following its release in September 2013, and with Safari being the default browser, it’s clear to see why this browser holds the highest market share. The cheaper alternative, the iPhone 5c (we say cheap!) came in second place with the Samsung Galaxy S4 and Note 3 taking third and fourth place; although they did beat the iPhone 4s! It’s worth noting that Samsung’s operating system Android is powered by Google, which may suggest why it’s in third place with 23% of the market by the end of 2014. Google Chrome is downloadable on both the App Store or Google Play Store and has features such as syncing across all devices, voice search and translate, which might be reason for their share to rise 13% between January 2014 and December 2014. This could also be reason for Safari’s market share decreasing around 11% from 56% to 44%.

Desktop browsing

In the desktop market Safari’s share increased a mere 0.79% to just under 6%. Safari are clearly big players in the mobile/tablet browsing world, but when it comes to the Desktop they’re in fourth place behind Firefox who had 12% of the market by the end of 2014. According to CRN Apple were in sixth place on the top 10 selling laptops of the first quarter in 2014. This may explain why they lead the way with the best selling mobile and highest mobile/tablet browser share, but in terms of desktop browsing there are five laptop brands in front of them who all come with IE as standard, with many users also downloading Chrome and Firefox. As can be seen from the graph below, Internet Explorer is the front runner with a massive 59%. Their share rose slightly (by less than 1%) by December 2014. Following at a distance, but gaining more market share as 2014 went on was Google Chrome, with their share increasing from 16% to 23%.
desktop 2014
Net market share

Written by Natalie Williams

Client Partner Marketing Manager

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