What You Need to Know from Google Marketing Live 2025

Here’s our quick take on what matters most.

Smarter Ads in Smarter Places

Google is now integrating ads into AI Overviews and a new AI Mode in Search. This means your ads can appear within AI-generated answers, not just in traditional search results. It’s a subtle shift but a huge opportunity to be seen when people are in research mode and open to new ideas.

Faster, Better Content with AI-Powered Creative Tools

Google is rolling out new tools like Veo (for video) and Imagen (for image creation), powered by their latest AI. These will be built into Google Ads and Merchant Center, making it much easier to produce high-quality creatives without the heavy lifting.

Campaigns That Practically Build Themselves

New agentic capabilities (think AI assistants) will help marketers build and optimise campaigns more intelligently. This means less time setting up and more time focusing on optimisation and driving results.

Better Use of Your First-Party Data

With privacy changes continuing to reshape the landscape, Google’s new Ads Data Manager gives businesses more control over their first-party data making it easier to use in campaigns.

Sharper Measurement & Smarter Insights

Google’s doubling down on AI-powered reporting tools to give even clearer insights into what’s working. Expect smarter data visualisation and attribution to track your customers more accurately across the funnel.

New Shopping & YouTube Ad Formats

Google is rolling out immersive new ad formats—think 3D shopping experiences, virtual try-ons, and interactive product highlights on YouTube.

At Clicky, our aim is to keep you ahead of the curve and Google’s latest innovations give us even more tools to drive growth for your business. Whether it’s smarter targeting, faster creative, or better reporting, we’re already building these features into our strategies to help you win.