How to write a winning subject line

Writing a powerful subject line is essential in reaching the right people with your content. 33% of email recipients decide whether or not to open an email based on subject line alone so getting this right is essential.
Following on from our Email Marketing Content blog, this week, we wanted to focus on the importance of a powerful subject line. Here are our top tips on managing email subject lines and the best ways to attract attention and draw in potential customers.

1. put the most important words at the front

This goes without saying – placing the keywords of your subject line at the start ensures that all of your subscribers will see them. 50% of emails are now read on smartphones, optimisation for these devices is increasingly important as creating subject lines your reader can quickly interpret on a small screen will ensure you get noticed.

2. personalisation

Using the information provided by your subscribers such as names and interests means you can create more targeted, relevant subject lines. These increase the chances of your subscribers engaging with your content.

3. use emojis carefully

The use of emojis in mobile subject lines has increased 775% year-over-year, 56% of brands using emojis in their subject lines had a higher open rate. Space is at a premium with subject lines because of the increasing number of emails opened on a mobile device. Using emojis means that you have a new level to connect with your subscribers which is more emotive and increases engagement while using less valuable characters. Use our copy and paste emojis now to create your own subject lines!

4. create a sense of urgency.

Subject lines that create a sense of urgency can increase the open rate by 22%. Using phrases such as “offer ends ….” or “selling out fast” gives consumers more of an incentive to open your email and respond.

5. ask questions to provoke thought

Asking questions make the subscriber consider the offering from their perspective, and creates the urge to open the email to find out the answer or respond. Provoking thought in this way will help to differentiate you from a wide range of competitors.

6. accurately represent the content

Your subject line must be an accurate description of the content in your email, while making it sound extra exciting to get the initial click, as we mentioned in our How To write an attention grabbing headline blog.

7. make people feel special

Exclusivity is a powerful thing, making people feel like they’re on the inside can build loyalty and increase the open rate of your emails. Using this to your advantage by using phrases like “just for you” or “exclusive offer” will make the subscriber feel valued and increase their curiosity towards your content.

8. use numbers and lists to grab attention.

Mixing in numbers to your subject lines helps to initially grab attention. Facts and figures are good for this as they create a contrast which draws your eye in, whilst offering useful or interesting information
Writing powerful subject lines can be the difference between readers viewing your content and clicking away. Speak to one of our content specialists today about our bespoke content service tailored to fit in line with your business’ content marketing strategy.
 
 
https://www.marketingweek.com/2013/06/26/an-open-and-shut-case-for-emails/
https://www.clicky.co.uk/2016/12/email-marketing-content-content-content/
 

Written by Hollie Hines

Content & Social Media Specialist

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