67%
of organisations classed as ‘market leaders’ stated that becoming a more data-driven organisation was a key goal for their CEO
(eConsultancy & Google, 2017)
Each research activity ranges from UX design audits and technical organic search (SEO) checks, right through to the production of bespoke marketing strategies and the planning and structuring of new website builds.
Within our Discovery projects, we aim to provide a broad scope of insight and analysis of multiple data sources to develop a full understanding of your audience and their behaviour online. This data, research, and analysis is compiled to inform a large output such as a website build strategy, sitemap or a long-term marketing strategy.
of organisations classed as ‘market leaders’ stated that becoming a more data-driven organisation was a key goal for their CEO
(eConsultancy & Google, 2017)
Market-leading businesses are
more likely to have a documented data and analytics strategy.
(eConsultancy & Google, 2017)
Our strategic Discovery stages are designed to help gather valuable insights to influence a more intelligently planned website, or audience-led marketing strategy.
The scope of this research will encompass a range of audits and research elements, as chosen by you. Your objectives, aims and commercial considerations would be taken into account at this stage, resulting in the creation of a fully detailed document that would provide a clear approach for a new website build, marketing campaign, or ongoing website optimisation strategy, based upon learnings and discoveries from this project.
Similar to Crazy Egg and Hotjar, Mouseflow is a user behaviour tracking tool which allows us to see how users have behaved on your website, and optimise accordingly.
Learn moreGoogle Analytics is a free web analytics and data platform that can track and report upon website traffic. Google Analytics is now the most widely used web analytics service, and the audience data and insights within the platform help to inform all of the work we undertake here at Clicky.
Learn moreWith over 530 million users across the globe, LinkedIn is the largest social networking platform for working professionals.
Learn moreOne of the essentials of the SEO’s toolkit, SEMRush provides comprehensive data and insights into keywords, search queries, and changing trends.
Learn moreAnother essential of the CRO team’s toolkit, Hotjar allows us to see exactly how your users are behaving on your website. The learnings and insights from Hotjar allow us to further streamline your website’s user experience, and move more customers to a point of conversion.
Learn moreSee how people really use your website with Crazy Egg. Whether it’s a heatmap, scrollmap, or user recording, Crazy Egg can help you visualise how people move around your website.
Learn moreTwitter’s global monthly users currently stand at 330 million, the perfect audience for you to advertise to.
Learn moreThe largest of the social platforms, Facebook has over 1.3 billion daily active users worldwide. This is perfect for businesses to reach both niche and broader audiences to promote their products or services.
Learn moreOne of the most visual and creative social platforms, Instagram allows users to share videos and imagery with their followers, and not forgetting the ability for businesses to advertise their products and services to a large audience.
Learn moreOne of the fundamental platforms to any successful SEO strategy, Moz helps identify keyword and content opportunities, and provides an innovative reporting solution too.
Learn moreWhether you’re considering a new website build and don’t know where to begin, or are looking to launch a big marketing strategy in the months to come, our Strategy & Insights team can ensure your plans are data-driven, and are truly aligned to your audience and their needs.
Our pricing is simple and transparent. We will work with you to assess your business, goals, and aims for the project and provide a quote for the time our team will need to complete the inclusions of your Discovery project. These inclusions are suggested by your project team, and are their honest assessment of what research and analysis will be required in order to produce a strategy that will meet and achieve your goals.