Housing Industry 2018

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It comes as no surprise the UK housing market remains one of the most affected sectors since the financial crash in 2007.

Since then, estate agents have struggled to stay afloat, suffering from limited stock and tough competition. Consumers have faced a lack of housing and affordable property alongside high mortgage rates from UK lenders.

However, 2018 is offering a glimmer of hope for the housing sector. Online property sites such as Rightmove has revealed significant results for property search, with home-hunter visits hitting over 141 million in January alone.

This has helped to fuel a degree of cautious optimism among new-to-the-market sellers in most regions of the UK, with average asking prices up by 0.8% (+£2,414) this month.

Digitisation of the UK housing market

Facing a troubled market and high running costs, some traditional estate agents have been forced off our high streets, turning to digital to continue running their business and establishing a precedence online.

This has allowed online estate agents to focus their business model on charging lower, albeit, upfront fees, offering consumers the chance to avoid commission, while the business also saves on the rental costs of commercial units.

The consumer’s journey to buy, sell, or rent a property has evolved, and with more information and housing services widely available on the web, it’s becoming increasingly competitive to capture consumer’s attention and understand their online behaviour.

With the UK property market indicating signs of recovery since the recession, we’ve gathered some insights from leading housing experts, as well as our own digital expertise, to deliver this comprehensive guide to digital marketing in the UK housing industry.

Download your copy now by clicking the link below to find out:

  • How you can use keyword insights to reach your customer at various touch points
  • How paid channels can help you generate qualified leads
  • What digital measures estate agents have adopted to increase their reach
  • What your business can do to increase conversion across your marketing channels

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