Google Shopping AI Ads & More

The transition from experimental search to a core advertising reality is here. Google has officially confirmed the rollout of Ads in AI Mode, turning conversational search into a vital paid channel. For retailers, this means Shopping Ads are now contextual recommendations woven directly into AI-generated dialogues.

Adapting to Conversational Search

Unlike traditional search, these placements trigger during multi-turn interactions. If a user asks for help finding a "waterproof running jacket," the AI surfaces sponsored product cards that evolve with the conversation. To ensure your products are eligible, your technical strategy must adapt:

• Feed Integrity: High-quality images and accurate GTINs are essential for the AI to "understand" and recommend your inventory.

• Broad Match Flexibility: Campaigns must move away from rigid keyword structures to capture conversational prompts.

• Performance Max: These placements are primarily served through AI-powered Search and Performance Max campaigns.

Join our Google Shopping & AI Ads Event

Is your brand ready for the conversational search era? We are hosting an exclusive event to help you audit your strategy for AI Mode.

We will cover:

• Strategic Insights: How Shopping Ads appear in AI Mode and the impact on your ROI.

• Feed Optimisation: Practical steps to make your product data "AI-ready."

• Future-Proofing: Moving from manual bidding to an AI-first approach.