Competing against the likes of Rightmove, Zoopla, or massive national retailers can often feel like a David and Goliath struggle. When these giants dominate the top spots for almost every broad keyword, it is easy to assume that your organic visibility is capped. However, the battleground is shifting, and local intent is where the real opportunity lies. On Thursday, March 19, we are hosting How to Win the Local Search Battle, a session dedicated to helping independent agencies and brands leverage their greatest asset: their physical presence. We will explore why hyper-local strategies are becoming the most effective way to bypass the portals and connect directly with high-intent customers in your specific catchment area.

This workshop will move beyond the basics of Google Business Profiles to look at advanced local SEO tactics for 2026. We will cover the rising importance of "visual search" in local discovery, how to structure your website data to trigger rich snippets, and the critical role of reputation management in ranking algorithms. You will leave with a clear understanding of how to use your agility to your advantage, implementing changes that the big players simply cannot match due to their size and legacy infrastructure. If you are tired of relying solely on third-party leads and want to reclaim your local market share, this is the event for you.