As we prepare for this collaborative session with Women in Property, we will be diving deep into the practical shifts required to stay ahead in an increasingly automated landscape. The discussion will move beyond the theoretical impact of artificial intelligence and focus on the tangible changes in buyer behaviour that are reshaping the North West property market today. By looking at the intersection of search intent and social discovery, we aim to provide attendees with a roadmap for more efficient, data-led marketing.

During the event, we will cover several key pillars of the modern property strategy, including:

• The Rise of Answer Engine Optimisation (AEO) 🤖: How to adapt your content so that AI models like ChatGPT and Gemini recommend your developments when users ask complex, conversational questions.

  
  

• The "Anti-Ad" Movement 🤳: Why low-fidelity, authentic video content is currently outperforming high-budget studio productions in terms of lead generation and engagement.

  
  

• Breaking Down Channel Silos 🧱: Strategies to ensure Paid Search and Social Media work in harmony, preventing redundant spend and creating a seamless journey for the 2026 buyer.

  
  

• The Authenticity Deficit 💎: Navigating the risks of "AI slop" and understanding why human-centric storytelling is becoming the most valuable asset in a machine-driven world.

This session is designed to be interactive, encouraging members to share their own experiences and challenges within the sector. You can find more details and register for the session via the Women in Property events page, where you can also see how this collaboration fits into their wider programme of professional support for the built environment.