Paid Social Specialist
Paid Social Specialist
£30-38k / Hybrid WFH / 47 Lever St, Manchester M1 1FN
£30-38k / Hybrid WFH / 47 Lever St, Manchester M1 1FN
We’re looking for a Paid Social Specialist to own, optimise, and scale paid social activity across key platforms including Meta, LinkedIn, TikTok, Reddit, Pinterest and emerging channels. The bulk of the work will be with Meta. You’ll be responsible for driving performance, shaping strategy, and translating data into clear insights that inform wider marketing decisions.
This role suits someone who is hands-on, commercially minded, and confident leading accounts or channels.
We’re looking for a Paid Social Specialist to own, optimise, and scale paid social activity across key platforms including Meta, LinkedIn, TikTok, Reddit, Pinterest and emerging channels. The bulk of the work will be with Meta. You’ll be responsible for driving performance, shaping strategy, and translating data into clear insights that inform wider marketing decisions.
This role suits someone who is hands-on, commercially minded, and confident leading accounts or channels.
Key Responsibilities
Strategy & Planning
Develop and execute full-funnel paid social strategies aligned to business and campaign objectives
Lead channel planning, budget allocation, and forecasting across multiple platforms
Identify growth opportunities through testing, audience development, and creative experimentation
Campaign Management
Build, launch, and optimise paid social campaigns across platforms (Meta, LinkedIn, TikTok, etc.)
Manage budgets efficiently to maximise ROAS, CPA, and other performance metrics
Oversee campaign structures, bidding strategies, and audience segmentation
Performance & Reporting
Own reporting dashboards and present results clearly to stakeholders or clients
Analyse performance data and provide actionable insights and recommendations
Use learnings to continuously improve campaign performance and strategy
Creative & Collaboration
Work closely with creative, content, and design teams to brief and optimise ad creative
Provide guidance on messaging, formats, and testing frameworks
Champion creative best practice and platform-specific innovation
Skills & Experience
Essential
2+ years’ experience managing paid social campaigns at scale (agency or in-house)
Strong hands-on experience with Meta Ads Manager and at least one other major platform (LinkedIn, TikTok, etc.)
Proven track record of delivering performance against commercial KPIs
Advanced understanding of targeting, bidding, attribution, and measurement
Strong analytical skills and confidence working with data and insights
Desirable
Experience managing large budgets and multiple stakeholders
Familiarity with GA4, platform pixels, and conversion tracking
Experience in B2B, lead generation, or eCommerce environments
Exposure to creative testing frameworks and CRO principles
Experience of using Funnel
What We’re Looking For
A strategic thinker who’s still happy to be hands-on
Comfortable challenging assumptions and proposing smarter ways of working
Clear communicator who can explain performance to non-specialists
Curious, proactive, and always testing what’s next
Key Responsibilities
Strategy & Planning
Develop and execute full-funnel paid social strategies aligned to business and campaign objectives
Lead channel planning, budget allocation, and forecasting across multiple platforms
Identify growth opportunities through testing, audience development, and creative experimentation
Campaign Management
Build, launch, and optimise paid social campaigns across platforms (Meta, LinkedIn, TikTok, etc.)
Manage budgets efficiently to maximise ROAS, CPA, and other performance metrics
Oversee campaign structures, bidding strategies, and audience segmentation
Performance & Reporting
Own reporting dashboards and present results clearly to stakeholders or clients
Analyse performance data and provide actionable insights and recommendations
Use learnings to continuously improve campaign performance and strategy
Creative & Collaboration
Work closely with creative, content, and design teams to brief and optimise ad creative
Provide guidance on messaging, formats, and testing frameworks
Champion creative best practice and platform-specific innovation
Skills & Experience
Essential
2+ years’ experience managing paid social campaigns at scale (agency or in-house)
Strong hands-on experience with Meta Ads Manager and at least one other major platform (LinkedIn, TikTok, etc.)
Proven track record of delivering performance against commercial KPIs
Advanced understanding of targeting, bidding, attribution, and measurement
Strong analytical skills and confidence working with data and insights
Desirable
Experience managing large budgets and multiple stakeholders
Familiarity with GA4, platform pixels, and conversion tracking
Experience in B2B, lead generation, or eCommerce environments
Exposure to creative testing frameworks and CRO principles
Experience of using Funnel
What We’re Looking For
A strategic thinker who’s still happy to be hands-on
Comfortable challenging assumptions and proposing smarter ways of working
Clear communicator who can explain performance to non-specialists
Curious, proactive, and always testing what’s next