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Bing Shopping campaigns use Product Ads, which have large images, pricing and your company name to make them really stand out in the search results.
As a relatively new feature to Bing, some advertisers find the process of setting up a Bing Shopping campaign (verifying your website using Bing Webmaster Tools, creating a Bing Merchant Centre account, creating and uploading a product feed/catalogue and building the actual shopping campaign in the Bing Ads platform) daunting.
This presents an opportunity – if your company is one of few to use Bing shopping, you are able to almost monopolise the shopping results and enjoy less competitive, cost-effective traffic. Our in-house PPC Team specialises in shopping, so we take care of everything you need to get your product ads live on Bing fast.