Crazy Egg

Visually monitor user behaviour

What is Crazy Egg?

Crazy Egg is a tool which allows us to visually monitor user behaviour, such as clicks and scrolls, through both heatmaps and user recordings.

The tool is particularly favoured by our CRO and Strategy & Insights teams as they look to gain a solid understanding as to how your customers are behaving on your website. If we want to understand where a user clicks first, or how many people scroll through to the bottom of a page, Crazy Egg can help us to identify this information. Beyond this, Crazy Egg also allows us to filter and segment data by a number of different dimensions too, so, if we wanted to see how people on mobile behave differently to those on desktop, we can. At it’s most detailed, Crazy Egg can be used to see how iPhone users from PPC behave in their first minute on the site, in comparison to a Samsung user, for example.

It goes without saying that Crazy Egg is an extremely powerful tool, and provides a visual representation of data which is pivotal to success. For example, Crazy Egg allows us to even see which elements on a web page different audiences are most likely to interact with, so, if we want to know which button or image is particularly catching the attention of your audiences, Crazy Egg can assist.

Interested in CRO, or want to know more about our Strategy & Insights team?

How Does Crazy Egg Benefit Us?

  • Heatmaps

    One of the key service offerings of Crazy Egg is the heatmaps tool. This allows us to see what's hot, and what's not.
  • Scrollmaps

    As the name suggests, scrollmaps allow us to see how many users scroll to a particular part of the page. This is helpful in determining your websites information architecture and hierarchy.
  • Overlay / Confetti Maps

    Overlay and Confetti maps are slightly more technical versions of heatmaps, allowing us to see exactly which elements a user clicked, and segment this data by a number of dimensions.
  • A/B Testing

    Beyond just user behavioural tracking, Crazy Egg have recently moved into the CRO space, in particular, with their new A/B testing tool. It's a fairly simple and easy-to-navigate platform, which our CRO team does sometimes make use of.
  • User Recordings

    If pictures aren't enough for you, Crazy Egg even allows you to capture video recordings of users moving their way around your website. Cool, huh?

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