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Visually monitor user behaviour
The tool is particularly favoured by our CRO and Strategy & Insights teams as they look to gain a solid understanding as to how your customers are behaving on your website. If we want to understand where a user clicks first, or how many people scroll through to the bottom of a page, Crazy Egg can help us to identify this information. Beyond this, Crazy Egg also allows us to filter and segment data by a number of different dimensions too, so, if we wanted to see how people on mobile behave differently to those on desktop, we can. At it’s most detailed, Crazy Egg can be used to see how iPhone users from PPC behave in their first minute on the site, in comparison to a Samsung user, for example.
It goes without saying that Crazy Egg is an extremely powerful tool, and provides a visual representation of data which is pivotal to success. For example, Crazy Egg allows us to even see which elements on a web page different audiences are most likely to interact with, so, if we want to know which button or image is particularly catching the attention of your audiences, Crazy Egg can assist.
Interested in CRO, or want to know more about our Strategy & Insights team?