Due to the nature of the platform and the data it collects from users, Facebook targeting options are incredibly detailed, with the ability to target the most relevant audience based on interest, demographics, location, behaviour etc. In addition to this, Facebook has several objective types and ad formats, which allows advertisers to create ads intended for a specific action i.e drive footfall to a local store or generate online conversions.
In addition to using Facebook’s own audiences, we can create custom and remarketing audiences, allowing us to reach users that have previously engaged with your brand before – this is great for building brand loyalty and retention.
We don’t see ourselves as just facilitators at Clicky, we pride ourselves on understanding our clients businesses, goals, and objectives. This allows us to plan the most effective digital strategy for them, in order to exceed their set goals.
Facebook can form a core part of your digital strategy, and is a platform our in-house experts have years of experience in, devising creative, thought driven campaigns designed to generate great results. Our team comprises of; strategists, social media specialists, content writers and designers, who all come together to plan and implement the best campaign for your business goal.
It doesn’t just stop there, however, we continue to optimise and review campaigns regularly to ensure we’re serving the most effective ads to your audiences.