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One of the best CRO toolkits on the market
Perhaps the chief benefit which Optimize has over other CRO solution is that, as a Google product, it has seamless integration with other platforms such as AdWords, Data Studio or Google Analytics. This means that there’s no more difficult integration or clunky reporting between different platforms. Instead, Optimize allows us to easily share data between all Google products, and streamline processes between your PPC, SEO, and CRO teams.What's CRO?
“Enter Google Optimize, an A/B testing and personalization tool that uses Google Analytics data to power your CRO efforts. Obviously A/B testing is nothing new, neither is serving personalized content based on customer behavior. The true progress here is how Google Optimize pairs with Google Analytics, and how easily we can tie our experiments to KPIs in Google Analytics.”
This integration allows for a number of key benefits which other platforms simply can’t achieve. Chief amongst these benefits, is a level of reporting and analysis which is nothing less than a dream for anybody in the CRO industry. If data and audience insights interest you, the pairing of Analytics and Optimize is very good news!
Aside from this integration, Optimize is still a very powerful CRO testing solution in it’s own right, and allows us to conduct all manner of experiments. Whether it’s a simple A/B test on a CTA, altering elements of a page with a multivariate test, or a completely bespoke design comparison through redirect testing, Optimize is our CRO platform of choice.