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A collection of user behavioural tracking tools
Although it’s easy to get lost in Google Analytics data, it’s always best to support this with qualitative, visual behaviour tracking, such as that provided to us by Hotjar. Much like Crazy Egg and Mouseflow, Hotjar allows us to gather user recordings and heatmaps to inform our ongoing CRO analysis and testing. However, Hotjar does allow us to go that extra step further and consider user funnels, form analysis and drop-off, as well as gather user feedback.
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