Offering a range of marketing solutions, including; sponsored content, sponsored inmail and text ads, LinkedIn can assist with generating leads, increasing website traffic and building brand awareness.
It is thought that around 80% of B2B leads are generated through LinkedIn and its success is being realised with 94% of B2B marketers now using LinkedIn to distribute content. Although usage figures are high, research has suggested that only 6% of B2B marketers feel their content marketing efforts are sophisticated.
Over the last few years, content consumption on LinkedIn has increased by 21% and with social media constantly evolving, this figure is only likely to rise so it’s important to firm up your LinkedIn strategy.
Our specialist social media team can work with you to understand your business, your goals and how we can help you to achieve them. From there we can develop and implement a full strategy, from audience targeting and develop creative to optimising campaigns and analysing results.
Alternatively, if you’ve already got an in-house social media team, we can hold one-off training sessions or carry out general optimisation on your LinkedIn page.