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Visualise your visitors
If you’ve ever wanted to know how users behave on your website, and struggle to see past the data in Google Analytics, then tools such as Mouseflow can be really helpful in providing images and visuals beyond the numbers. This screen recording software lets us see screen recordings of users navigating through your website, and can compile this data in visual heatmaps, clickmaps, and scrollmaps.
Tools such as Mouseflow are instrumental for our CRO team to inform their experiments, but also for our Strategy & Insights team in their research projects too.