Snapchat is a fun mobile messaging platform that allows users to send photos and videos (lasting no longer than 10 seconds) to friends in an instant.
Snapchat is the fastest growing social media platform, with 178 million daily active users, who spend 30 minutes on average using the app each day.
Recently, Snapchat opened up their ad platform, meaning advertisers can now use Snapchat’s various ad formats which include lenses, snap ads and geo-filters to target and reach specific, relevant audiences.
With a much younger demographic using the platform (primarily 13 to 34-year-olds), Snapchat is the perfect tool to get creative and serve your audiences something innovate, fun and exciting.
Our expert in-house social media, content and design teams work hard to create thoroughly researched and meticulously planned social campaigns that are sure to really make an impact, all with your business goals in mind.
With its in-depth targeting capabilities, including demographic, interest, look-a-like, remarketing and behavioural, Snapchat is the perfect addition to incorporate into your current digital marketing activity.
We’d love to work with you to research, plan and integrate a Snapchat campaign into your wider digital strategy, ensuring that you’re reaching your desired audiences at all touch points.
Snapchat has plenty of cool features – here are just some of our favourites:
- Geo-filters – with price being dependant on the size of the area you wish to target, these can be very cost effective and are a fantastic tool for building brand awareness
- Completely customisable in terms of creative and campaign length
- Perfect for shorter or longer campaigns
- Great for creating user-generated content
- Video ads – these fill the entire screen and can really captivate users’ attention
- Snapchat is great for giving users ‘behind the scenes’ access to your business – with snaps lasting 24 hours tops, you can afford to get inventive!
- App install ads – with an encouraging ‘Install Now’ CTA, app installs are great for driving users to download spontaneously, all without the inconvenience of having to leave the Snapchat app
- Snapchat already pushes sponsored content such as BuzzFeed, The Telegraph and Cosmopolitan
- Great opportunity for your ads to appear next to popular content providers
- Competitions – using geo-filters or lenses are an innovative way to engage your audience and effectively run competitions
