Paid Search (PPC)

£12m+ of paid ads managed annually, delivering consistently great results.

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Make your PPC budget work even harder in 2020.

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One of the Most Effective Forms of Digital Advertising

Paid search is a highly effective method of ‘buying’ traffic to your website.

The name refers to the pricing model, Pay Per Click (PPC). You only pay when a person clicks an ad, directing them through to your website.

PPC is a fantastic source to drive traffic and increase conversions for new and established websites. PPC is exceptionally trackable and as a result, it’s very easy to measure how profitable the traffic is.

PPC has a number of sub-divisions such as display, video and shopping, but it all started with text-based ads served in Google’s search engine results.

Our PPC Clients

Some of the great brands our PPC team work with.

Delivery & Exceptional Customer Service

At Clicky, everything we do is driven by data and our PPC service is no different.

We always start a project with research and data analysis to assess the potential profitability of paid search, in order to inform our strategy going forward – our service is centered around providing ROI for all of our clients.

We often start by rebuilding an account, as it’s incredibly important to get the set-up and basics right first to provide a stable platform for sustainable future growth and ongoing optimisation. From here, we’ll work closely with you to make sure every optimisation we create works towards your goals and ultimately increases revenue for your business.

Why Choose Clicky?

Google Premier Partner
We are a Google premier partner agency with exclusive early access to the latest Ads features, industry updates, search trend data and ongoing support from Google
Qualified Team
All of our work is done in-house and every member of our PPC team is Google Ads and Bing certified
Bespoke Service
Our approach is 100% bespoke, providing fully transparent reports, accessible at any time for all our clients
ROI Focused
Our service is ROI focused. We don't just stop at conversions, we like to measure the profitability of PPC for all of our clients
Fixed Fees
We don’t charge based on click spend, so if you want to increase your ad spend this won’t affect our cost to you
Wide team skillset
We’re not just a PPC agency, we get support and work closely with our cross-agency teams to ensure we always do the right thing for our clients, not just for the PPC account

£12mGoogle Ads spend managed annually

95%of our clients renew their PPC contracts with us

50+brands use our team to run their campaigns

Platforms We Utilise

Bing Ads

Google Display Network (GDN)

Google Shopping

Google Shopping, formerly known as ‘product listing ads’, is an advertising channel available via Google Ads.

It allows you to display image based ads for individual products along with Google’s standard search results. Ads are served to users shopping around, or showing signs that they are ready to make a purchase.

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Google Ads

Google Ads – formerly known as AdWords – is Google’s own advertising platform. Google Ads accounts for 33% of global advertising revenue, and 97% of Google’s revenue.

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Amazon Ads

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Bing Shopping

Bing Shopping campaigns use Product Ads, which have large images, pricing and your company name to make them really stand out in the search results.

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Bing Ads

In the United Kingdom alone, there are 905 million searches on Bing a month and the search engine has over 25% market share on desktop devices. Globally, the figures are even more impressive – an incredible 12 billion searches take place each month on Bing worldwide.

We have over a decade’s worth of experience and expertise managing Bing accounts.

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Google Display Network (GDN)

The Google Display Network (GDN) is a channel that allows you to serve image-based ads to users online, relevant to their interests and browsing habits.

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Google Shopping

Google shopping accounts for around 58% of retailers’ Google search ad clicks in the UK.

For an E-commerce website, Google shopping ads are often the most profitable source of paid traffic. The ads are served when a user performs a search with purchase intent and are made up of a product’s image, title and price. Users are able to see a picture of the product before they click through to your website which means that the traffic quality is often very high.

Shopping campaigns mostly operate with a ‘pay per click’ pricing model and CPC’s can often be cheaper than their search campaign counterparts.

The performance of these campaigns is directly linked to the quality of the data you are able to supply in your shopping feed and the structuring of the campaigns themselves. This is something that our PPC team has a lot of hands-on experience with and we’re proud to say that Google shopping is a particular strength of ours.

Clicky is a Premier Google Partner

Our Google Partner status means we get direct access to Google’s team to assist with campaigns.

We have been part of the Google Premier Partner programme since its inception in 2015, before which we were an Official Certified Partner.

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Pricing

All pricing for PPC management is charged based on the time needed to plan, build and manage your campaigns.

Our pricing is simple and transparent. We will assess your campaigns and provide a quote for the time our team will need on a monthly basis to achieve your goals. Budgets for ad spend (clicks or impressions) are separate and are payable in addition to our fees.