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We carefully manage over £12m in ad spend every year and have over 11 years experience of optimising Google Ads and Bing Ads campaigns. Let us take a look at your PPC campaigns and identify any areas where your budget is being wasted.
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Get Your Message Across
Display Advertising can be an incredibly powerful facet of PPC. It allows you to get your brand in front of 1000’s of potential customers looking to use your services – the clicks are cheap and the impressions (views) are usually free!
Endless Targeting Options
With Display Advertising there are a whole host of different targeting options available, from geographical targeting to audience interests with unrivalled reach. Our team are on hand to help identify these core audiences.
To create a successful display campaign you need to know your customers and depending on your business goals, define your targeting methods to get them engaged. Our team are here to help you do just that.
Our Clients
Here are a few brands we've run Display Advertising campaigns for.
Ad Creative
The display network is an extremely visually led platform.
In most instances, you don’t have much more than a few seconds to capture the interest of your target audience, so it’s incredibly important to make sure your ad creative is the best it possibly can be. Google Ads accepts a wide range of formats and sizes.
We normally see the best results from HTML5 ads which can be developed with eye-catching transitions and animations.
The best ads use your website colour scheme, feature strong CTA’s, include your branding and above all else, focus on your customers. As with all digital forms of advertising, it’s very important to always test and improve your ads.
Our digital design team are here to help conceptualise and design your ads to ensure your campaigns are as effective as possible.
Learn more about Digital Design
Platforms we use
Google Shopping
Google Shopping, formerly known as ‘product listing ads’, is an advertising channel available via Google Ads.
It allows you to display image based ads for individual products along with Google’s standard search results. Ads are served to users shopping around, or showing signs that they are ready to make a purchase.
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Twitter’s global monthly users currently stand at 330 million, the perfect audience for you to advertise to.
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Snapchat
Snapchat is a fun mobile messaging platform that allows users to send photos and videos (lasting no longer than 10 seconds) to friends in an instant.
Snapchat is the fastest growing social media platform, with 178 million daily active users, who spend 30 minutes on average using the app each day.
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Gmail Ads
Gmail Sponsored Promotions (GSPs) or Gmail Ads appear at the top of people’s inboxes and expand to display images, videos and even contact forms.
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Spotify
Spotify is one of the world’s largest dedicated music streaming service with over 140 million active users and over 60 million subscribers across the world.
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Google Display Network (GDN)
The Google Display Network (GDN) is a channel that allows you to serve image-based ads to users online, relevant to their interests and browsing habits.
Learn more Bing Ads
In the United Kingdom alone, there are 905 million searches on Bing a month and the search engine has over 25% market share on desktop devices. Globally, the figures are even more impressive – an incredible 12 billion searches take place each month on Bing worldwide.
We have over a decade’s worth of experience and expertise managing Bing accounts.
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YouTube
The numbers are staggering – YouTube has over a billion users, almost one-third of all people on the internet, in more than 88 countries. Each day these users watch a billion hours of content.
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The largest of the social platforms, Facebook has over 1.3 billion daily active users worldwide. This is perfect for businesses to reach both niche and broader audiences to promote their products or services.
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Google Ads
Google Ads – formerly known as AdWords – is Google’s own advertising platform. Google Ads accounts for 33% of global advertising revenue, and 97% of Google’s revenue.
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Display Remarketing
Display remarketing is a great tool which can be used to generate brand awareness or encourage people to return to your website to take a direct action.
It’s now easier than ever to set up, but harder than ever to use effectively. In its most simple form, display remarketing can be used to show image-based ads to users that have recently visited your website. More advanced uses include pairing remarketing with Google shopping to show ads based on products that users have been viewing on your site. We can ensure that ads served are the right message, at the right time. Depending on whether your customer is at the ‘awareness’ stage or is ready to purchase, the message they receive needs to be finely tuned accordingly. We have proven success with delivering these campaigns in a focused, targeted and timely fashion that works.
Our team are here to get your display remarketing set up in the most effective way possible, to maximise your ROI.
Learn more about Remarketing
Pricing
All pricing for display advertising management is charged based on the number of hours we need to plan, design, build and manage your campaigns.
Our pricing is simple and transparent. Our team will assess your campaigns and provide a quote for the number of hours we need on a monthly basis to achieve your goals. Budgets for ad spend (impressions or clicks) are separate and are payable in addition to our fees. Ad creative design is also charged for separately.
Our hourly rate is charged at £70+VAT.
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