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Ecommerce PPC Services

Transforming Ecommerce businesses through paid search

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Ecommerce PPC at Clicky

To us, the key to a highly successful Ecommerce PPC strategy is simple – the devil is in the detail. Too often, businesses will simply set up a product feed and leave an automated system to take over the rest, due to time and resource constraints. This approach to paid search can sometimes deliver a return. However in many instances, that return is a small one and might have you questioning whether the time and effort that you’re putting into Google Ads is worthwhile.

We understand that it’s difficult to find the time to create a detailed paid search campaign for an Ecommerce store, especially if your product range is a large one. Our Ecommerce PPC service takes the worry of finding that time and resource away, whilst maximising the ROI that you’ll receive from your campaigns.

Clients we work with

Our Service

We’ve had a huge amount of experience in building and managing high ROI shopping campaigns on both Google Ads and Bing Ads platforms over the years. During this time, we’ve been fortunate enough to work with brands such as Travis Perkins and Paint & Paper Library to drive their paid search offering forward through detailed research and carefully crafted campaigns.

Regardless of the brand that we work with, we always ensure that:

  • We calculate precise ROI from each and every one of our campaigns, ensuring that everything stays profitable. If there’s an unprofitable element of any of our work, it is swiftly rectified
  • We’re as transparent as possible with our work and costs. We understand how difficult it can be to justify such a large spend, but we always factor in elements such as VAT and agency costs into the campaigns themselves, giving you a full picture of the ROI for each

Ecommerce Tracking

The first step in our paid search campaigns for Ecommerce is to ensure that your site tracking is set up as completely and as correctly as possible. This will likely include full Google Analytics (General and Ecommerce) and Google AdWords tracking.

If this is something you’re not too confident with then our experienced team can take care of the entire process for you. Setting up detailed, full Ecommerce tracking is a fundamental requirement of any Ecommerce site, and will allow us to keep a close eye on our campaigns as we seek to build your paid search channel into a main driver of revenue for your business.

Paid Search Ecommerce Strategy

Paid search strategies for Ecommerce stores give us the power to go into a little more detail with all of our campaigns. We implement tailored strategies to maximise ROI by sub-dividing your product catalogue into individual campaigns, targeting the products that:

  1. Are the most competitively priced in the market
  2. Have the largest profit margins
  3. Have the highest value

This method of segmentation and targeting has led us to create campaigns that have boasted up to an 184% net ROI for clients.

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Platforms we work with

Bing Shopping

Bing Shopping campaigns use Product Ads, which have large images, pricing and your company name to make them really stand out in the search results.

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Google Shopping

Google Shopping, formerly known as ‘product listing ads’, is an advertising channel available via Google Ads.

It allows you to display image based ads for individual products along with Google’s standard search results. Ads are served to users shopping around, or showing signs that they are ready to make a purchase.

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Bing Ads

In the United Kingdom alone, there are 905 million searches on Bing a month and the search engine has over 25% market share on desktop devices. Globally, the figures are even more impressive – an incredible 12 billion searches take place each month on Bing worldwide.

We have over a decade’s worth of experience and expertise managing Bing accounts.

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Google Display Network (GDN)

The Google Display Network (GDN) is a channel that allows you to serve image-based ads to users online, relevant to their interests and browsing habits.

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Google Ads

Google Ads – formerly known as AdWords – is Google’s own advertising platform. Google Ads accounts for 33% of global advertising revenue, and 97% of Google’s revenue.

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Interested in Transforming Your PPC Strategy?

If you run an Ecommerce store and you need help to take your paid search campaigns to the next level, then get in touch with us using our contact form. If you’d like a bit more information on our results, then we’d recommend heading over to our ‘Work’ section to find out more.

We’d really love to work with you. So to show you exactly how we might tackle paid search for your Ecommerce store, we’re offering free, no obligation PPC audits. To claim yours, simply click the button below, fill in your details and one of our team shall be in touch shortly.

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Dayinsure

184% net ROI increase

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