Transforming Ecommerce businesses through paid search
To us, the key to a highly successful Ecommerce PPC strategy is simple – the devil is in the detail. Too often, businesses will simply set up a product feed and leave an automated system to take over the rest, due to time and resource constraints. This approach to paid search can sometimes deliver a return. However in many instances, that return is a small one and might have you questioning whether the time and effort that you’re putting into Google Ads is worthwhile.
We understand that it’s difficult to find the time to create a detailed paid search campaign for an Ecommerce store, especially if your product range is a large one. Our Ecommerce PPC service takes the worry of finding that time and resource away, whilst maximising the ROI that you’ll receive from your campaigns.
We’ve had a huge amount of experience in building and managing high ROI shopping campaigns on both Google Ads and Bing Ads platforms over the years. During this time, we’ve been fortunate enough to work with brands such as Travis Perkins and Paint & Paper Library to drive their paid search offering forward through detailed research and carefully crafted campaigns.
Regardless of the brand that we work with, we always ensure that:
Paid search strategies for Ecommerce stores give us the power to go into a little more detail with all of our campaigns. We implement tailored strategies to maximise ROI by sub-dividing your product catalogue into individual campaigns, targeting the products that:
This method of segmentation and targeting has led us to create campaigns that have boasted up to an 184% net ROI for clients.Find out more
It allows you to display image based ads for individual products along with Google’s standard search results. Ads are served to users shopping around, or showing signs that they are ready to make a purchase.Learn more
In the United Kingdom alone, there are 905 million searches on Bing a month and the search engine has over 25% market share on desktop devices. Globally, the figures are even more impressive – an incredible 12 billion searches take place each month on Bing worldwide.
We have over a decade’s worth of experience and expertise managing Bing accounts.Learn more
Google Ads – formerly known as AdWords – is Google’s own advertising platform. Google Ads accounts for 33% of global advertising revenue, and 97% of Google’s revenue.Learn more
The Google Display Network (GDN) is a channel that allows you to serve image-based ads to users online, relevant to their interests and browsing habits.Learn more
Bing Shopping campaigns use Product Ads, which have large images, pricing and your company name to make them really stand out in the search results.Learn more