42m People in the UK Use Social Media Regularly
It’s reported that 3 in 4 internet users have a social media account, with users spending a significant proportion of their life online; a staggering 1 in 5 mobile minutes on Facebook or Instagram, to be exact. This opens up significant advertising potential, giving businesses the chance to target a vast percentage of the UK population at the awareness stage of the customer journey.
Social platforms include everything from Facebook, Instagram and Snapchat, to Pinterest, Twitter and LinkedIn. Each has a unique offering, tailored towards varying audiences.
Experienced Team Delivering Great Results
Social media advertising can be a timely investment for a business and it isn’t always easy to ensure your ads are pitched in the right way.
Our team of experts have years of experience in researching, planning and creating innovative social campaigns that align with core business objectives and achieve fantastic results.
At Clicky, we’re not just ‘do-ers’; we invest the time required to fully understand your business, audience and primary goals and use our findings to form a cohesive digital strategy that’s right for you. We don’t believe in a platform specific approach, instead, we believe that in order to surpass your goals, a well-rounded strategy is key. We’ll look to work with your in-house team and any external partners to provide you with the services required to give your campaign the best chance to perform.
Our Service...
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Planning & research
Planning and research to identify your most relevant audiences, tone of voice and preferred style of messaging -
Tracking & reporting
Tracking and reporting review to ensure we have all of the data required to provide a full breakdown of campaign performance -
Creative design
Creative designs to ensure your ads are tailored to your brand and will influence the desired action that you’re looking for -
Tone of voice
Messaging and tone of voice that is tailored to each audience and campaign type, to ensure we’re speaking to the people who matter in the best way possible -
Optimisation & Testing
Ongoing optimisation and testing, ensuring the best performing ads and copy are reaching the right audiences. This includes using Google Analytics and Facebook analytics data for further audience insights -
Reporting
Reporting, which is entirely tailored to the data you find most valuable
With over 530 million users across the globe, LinkedIn is the largest social networking platform for working professionals.
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Snapchat
Snapchat is a fun mobile messaging platform that allows users to send photos and videos (lasting no longer than 10 seconds) to friends in an instant.
Snapchat is the fastest growing social media platform, with 178 million daily active users, who spend 30 minutes on average using the app each day.
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Pinterest is a virtual pin board allowing users to discover and save ideas for inspiration or later use. Fairly new to the advertising world, Pinterest promoted pins have only recently been opened up to advertisers as an open platform.
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The largest of the social platforms, Facebook has over 1.3 billion daily active users worldwide. This is perfect for businesses to reach both niche and broader audiences to promote their products or services.
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YouTube
The numbers are staggering – YouTube has over a billion users, almost one-third of all people on the internet, in more than 88 countries. Each day these users watch a billion hours of content.
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Twitter’s global monthly users currently stand at 330 million, the perfect audience for you to advertise to.
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One of the most visual and creative social platforms, Instagram allows users to share videos and imagery with their followers, and not forgetting the ability for businesses to advertise their products and services to a large audience.
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Over one billion people use Whatsapp every month – nearly 1 in every 7 people worldwide.
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Tribe
Influencer marketing offers a fantastic opportunity to amplify your brand presence, broaden your customer reach or simply create a buzz around a new product or campaign.
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Social Ads Remarketing
The principles of remarketing with paid social are very similar to other ad platforms. It enables you to serve ads to users based on their previous interactions with your brand.
Paid social remarketing is very flexible and allows you to promote product-led ads to basket abandoners, offer discount vouchers to loyal customers or even share how-to videos to help your customers get the most from your products and promote brand advocacy.
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Pricing
All pricing for Social Media Ads is charged based on the time needed to plan, build and manage your campaigns.
Our pricing is simple and transparent. We will assess your campaigns and provide a quote for the time our team will need on a monthly basis to achieve your goals. Budgets for ad spend (clicks or impressions) are separate and are payable in addition to our fees.
Ad Creative
As social networks continue to evolve, so do ad formats. Different formats are better suited to your goals and certain industries, and should always be led not only by audience insights, but also your budget.
Carousel ads on Facebook, for example, allow you serve up to 10 interactive images for the user to scroll through. They can be particularly effective for telling a story or showing a range of products using just a single ad.
A LinkedIn sponsored post could be used to generate audience engagement with a new piece of content.
Videos on Instagram can be used to launch competitions, generating engagement and excitement within the platform.
Learn more about our Designers