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Travel PPC Services

Transforming travel businesses through paid search

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Travel PPC at Clicky

When it comes to the travel and tourism sector, our paid search team are quite the experts. Over the years, we’ve been lucky enough to partner with some of the UK’s leading travel brands; from holiday cottage providers and high street travel agents all the way through to the luxury travel sector. These partnerships have given us a wide understanding of the travel sector as a whole, which has helped to hone and refine the way that we approach travel PPC.

Our approach to travel PPC is simple, yet effective. We utilise every last bit of information that our various analytics platforms can provide to create a detailed, data-driven approach to paid search for travel businesses. To enable us to do this efficiently, we help your business to set up intuitive tracking throughout your site. This then allows us to fully track all of the interactions that your business has with potential customers, giving you a true picture of your ROI from your PPC spend at all times.

Brands we work with

No ‘One Size Fits All’ Approach

Our years working for clients in the travel and tourism industry have taught us that it’s a little different than some industries, in the sense that there’s a clear pattern of seasonality. Although this pattern most certainly isn’t ‘one-size-fits-all’. Depending on your service offering and clientele, the timings of this seasonality can change dramatically.

To cater for this seasonality, we’ll work with you to gain a deeper understanding of your audience and services. This will inform an in-depth phase of keyword research, during which we’ll pay attention to search volume trends. This research will then feed into the creation of a bespoke marketing calendar, which will help you to manage your paid search budgets effectively, gaining the most ROI for your efforts throughout the year.

Remarketing

Our experience in travel PPC has also taught us that the customer journey doesn’t just end with the purchase of your product or service. That’s why our paid search campaigns always include a detailed remarketing strategy. This part of our campaigns is designed to keep your company at the forefront of your existing customers’ minds – whether that’s to promote extra products or services that they can add to their purchase, or encourage holidaymakers that have booked their annual holiday with you previously do so again and again.

 

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Interested in Transforming Your PPC Strategy?

If taking full control of your paid search advertising, creating a robust strategy and – most importantly – gaining the maximum ROI for the budget you allocate to PPC sounds like something you’d be interested in, then get in touch with us using our contact form. If you’re still unsure, then why not take a look at some of the brands we’ve worked with?

We’d love to work with you, so we’re also offering free, no obligation PPC audits to give you an idea of exactly how we could help to drive your travel PPC strategy forward. Simply click the button below, fill in your details and one of our team will be in touch shortly.

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