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When it comes to the travel and tourism sector, our paid search team are quite the experts. Over the years, we’ve been lucky enough to partner with some of the UK’s leading travel brands; from holiday cottage providers and high street travel agents all the way through to the luxury travel sector. These partnerships have given us a wide understanding of the travel sector as a whole, which has helped to hone and refine the way that we approach travel PPC.
Our approach to travel PPC is simple, yet effective. We utilise every last bit of information that our various analytics platforms can provide to create a detailed, data-driven approach to paid search for travel businesses. To enable us to do this efficiently, we help your business to set up intuitive tracking throughout your site. This then allows us to fully track all of the interactions that your business has with potential customers, giving you a true picture of your ROI from your PPC spend at all times.
Our years working for clients in the travel and tourism industry have taught us that it’s a little different than some industries, in the sense that there’s a clear pattern of seasonality. Although this pattern most certainly isn’t ‘one-size-fits-all’. Depending on your service offering and clientele, the timings of this seasonality can change dramatically.
To cater for this seasonality, we’ll work with you to gain a deeper understanding of your audience and services. This will inform an in-depth phase of keyword research, during which we’ll pay attention to search volume trends. This research will then feed into the creation of a bespoke marketing calendar, which will help you to manage your paid search budgets effectively, gaining the most ROI for your efforts throughout the year.
Our experience in travel PPC has also taught us that the customer journey doesn’t just end with the purchase of your product or service. That’s why our paid search campaigns always include a detailed remarketing strategy. This part of our campaigns is designed to keep your company at the forefront of your existing customers’ minds – whether that’s to promote extra products or services that they can add to their purchase, or encourage holidaymakers that have booked their annual holiday with you previously do so again and again.
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