From a digital marketing perspective, Insurance is one of the most competitive products to sell online. Whether it is for travel, home, pets or cars, customers are searching for the right product at the right price and tend not to be too bothered about the brand. With a monthly average of 78,000+ searches for “Insurance quote” how do insurance brands generate clicks that count?
We explore how a combined approach to paid search and SEO can help insurtech brands gain market share and improve performance.
Is a combined search approach in your digital marketing strategy for 2022?
