Travel SEO is an area that our organic search team has a wealth of experience within. Over the years, we’ve been lucky enough to partner with a huge number of industry-leading travel businesses, and have transformed their organic search offering.
For us, the key to a successful travel SEO strategy is mindset. We put ourselves in the shoes of your target audience at every stage of their journey. From researching the best destination for them, to comparing prices and adding excursions/extra activities for their holiday – we make your brand appear front and centre at every point.
Our approach to travel SEO has seen us post some phenomenal results for our clients over the years. For example, one of our longer-standing travel clients has seen results such as:
82% increase in organic users
138% increase in organic enquiries
This has come as a result of our team working closely with the business to drive organic performance forward through a perfect blend of technical SEO, content and off-site SEO.
During this phase, Clicky’s Strategy & Insights team will undertake an all-inclusive research activity that will analyse multiple data sources to provide intricate insights as to how your audience behaves, and how your business should present itself to cater to that.
Following the Discovery or insights project, our SEO team will then get to grips with any findings presented. We’ll create a tailor-made SEO strategy for your travel business that’s not just finely targeted at your audience, but also ensures that your core business goals are kept at the pinnacle of our approach.
We don’t just create the content that intercepts your target audience, we ensure that it’s presented in a format that’s going to be the easiest for them to digest. In the current digital era, users will flit from desktop to mobile (and sometimes to tablet) at different points of their journey – it’s important that any content that you create is accessible to them on any of these devices.
Reporting and analysis are key pillars of any travel SEO campaign at Clicky. We like to create a full report on your organic search performance on a monthly basis, but rest assured that your performance is being monitored by our expert team constantly. This approach allows us to be proactive in terms of implementing any improvements to your site that will aid in expediting organic performance.