AI SEO Agency | Generative Engine Optimisation

The shift GEO is built for.

0%+

UK searches with AI Overviews
The answer layer is already the default search experience.

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Weekly ChatGPT users
A research audience your blue-link rankings alone cannot reach.

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Conversion of AI-referred visitors
Versus traditional search, reported by launch partner Criteo.

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To your first visibility readout
Baseline, first fixes and the opening share-of-voice report.

AI SEO & GEO, in 60 seconds.

What you get

An AI visibility baseline: where ChatGPT, Gemini and Perplexity mention you today
Entity, schema and citation work produced by our senior search team
Prompt-mapped briefs for the questions your category gets asked
Monthly visibility readouts across the major engines and AI Overviews

Best fit when

Your buyers research with AI before they shortlist anyone
Competitors are being named in AI answers and you are not
You already rank well and want that authority working in the LLMs

Pricing · Available subject to quotationSetup to live · 6 weeks

The workstreams that earn AI citations.

Being cited by an AI comes down to a stack of earned signals. These are the strands of a GEO retainer, weighted to wherever your brand is invisible today.

AI visibility audit

A baseline of where ChatGPT, Gemini, Copilot, Perplexity and AI Overviews mention you (and your competitors) today, across a panel of the prompts that matter to your category.

Entity & knowledge-graph work

Defining your brand so models recognise it: organisation schema, consistent NAP and sameAs signals, Wikipedia/Wikidata hygiene where warranted, and disambiguation from lookalikes.

Schema-of-record markup

Structured data that makes your facts the quotable version: products, pricing, FAQs, locations, people and credentials, kept accurate and crawlable.

Prompt-mapped briefs

Content briefs built from the questions your buyers actually ask AI, so every page targets a real prompt rather than a keyword guess.

Citation-worthy formats

Definitive explainers, comparison pages, first-party data and expert commentary, written by the senior team in the shapes LLMs lift from.

Digital PR & mentions

Earned coverage and unlinked-mention reclamation in the sources models trust: trade press, review platforms and the communities your category reads.

AI Overviews optimisation

Winning the answer layer on Google itself: the structure, sourcing and E-E-A-T signals that get you cited in AI Overviews for your money queries.

Share-of-voice reporting

Monthly prompt-panel tracking across the engines: who gets named, how often, in what position, and how that trends against your competitors.

Steer effort, prove what worked.

How we decide which prompts matter, and how we measure a channel that doesn't always send a click.

Prompt targeting
We build a panel of the prompts your buyers actually ask (category questions, comparisons, 'best X for Y' queries) and target those, not vanity keywords. The panel evolves quarterly as the engines and your category shift.
Share-of-voice measurement
Monthly runs across ChatGPT, Gemini, Copilot, Perplexity and AI Overviews score how often you are named against competitors, per prompt and in aggregate. That trend line is the KPI.
Referral & revenue signal
AI referral traffic (chatgpt.com and friends) tracked in GA4 alongside branded-search lift, so a channel that often converts without a classic click still shows up in the revenue view.

Meet your lead

“Google ranks pages. ChatGPT cites brands. The work that earns both is the same — it just became a lot more urgent.”

Michael ScottHead of Organic

GEO questions, answered.

The questions we get asked most about getting brands cited by AI. Still unsure? Ask for a visibility baseline and see where you stand today.

What is GEO, in plain English?

Generative Engine Optimisation: the work that gets your brand named and cited when ChatGPT, Gemini, Copilot, Perplexity or Google AI Overviews answer the questions your category gets asked. Where SEO earns you a ranking, GEO earns you a place inside the answer itself.

How is GEO different from SEO?

Same foundations, different surface. Both run on entities, authority and content quality. The difference is what you win. SEO wins positions on a results page. GEO wins mentions and citations in synthesised answers. The work overlaps heavily, which is why our GEO is run by the same senior search team, and why it ships inside every Clicky SEO retainer as well as standalone.

Can you guarantee my brand appears in ChatGPT?

No, and you should walk away from anyone who says yes. The engines are probabilistic and change constantly. What we control are the inputs the models demonstrably lean on: entity clarity, structured data, citation-worthy content and third-party mentions. We move those, then prove the effect with monthly share-of-voice tracking.

How do you measure something that does not send a click?

Three ways: a monthly prompt panel that scores how often each engine names you against competitors; AI referral traffic in GA4 (visits from chatgpt.com, perplexity.ai and friends, which Criteo reports converting at roughly twice the rate of search); and branded-search lift, because people who see you recommended go and Google you.

How long until it works?

Your first readout lands at around six weeks: the baseline, the early fixes and the opening share-of-voice report. Meaningful movement in how often you are cited typically builds over three to six months, and compounds the same way rankings do.

Do I need to rank well before GEO is worth doing?

They feed each other. Strong organic authority makes you easier for models to trust, and GEO work (entities, schema, citations) strengthens your classic rankings in return. If your SEO is weak we will usually run both together. If you already rank well, GEO is how you spend that authority on the new surface.

Which engines do you cover?

ChatGPT, Google AI Overviews and Gemini, Microsoft Copilot and Perplexity as standard, with the panel extended to emerging engines as they earn real usage in your market.

What does GEO cost?

Quoted per engagement, scoped to your category, competition and how visible you already are. It ships as a strand inside our SEO retainers or as a standalone GEO engagement. Either way you get the visibility baseline first, so you can see the gap before you commit.