The PPC services that we offer are completely bespoke to each client depending on their goals and business needs. Before any work on your ad campaigns starts, we take the time to understand your needs, run viability checks to ensure that we can provide incremental value and a positive return on investment, and map out which platforms and campaign types across the landscape of paid media (and wider digital advertising) will be most effective.
As a multi-skilled, award-winning PPC agency and Google premier partner we have the expertise not only in PPC management but in a broad spectrum of digital marketing enabling us to design and implement comprehensive strategies covering a multitude of channels that address the increasingly complex user journeys we see in today’s ever-evolving landscape, and ultimately work to exceed our clients business objectives.
We often start by auditing existing campaigns and activity to understand exactly how any existing or historic PPC campaigns have performed to date. We then move into conducting fresh keyword research and mapping out a new paid search strategy which is then followed by rebuilding any existing ads accounts – typically Google Ads or Microsoft Ads. It’s incredibly important to get the setup and basics right first, in order to provide a stable platform for sustainable future growth and ongoing optimisation. A client’s business goals, available ad spend, target audience, and many more factors all need to be taken into consideration when planning an account and PPC campaign structure.
In a world where paid advertising is seeing more and more automation (especially when it comes to bid management), it’s never been more important to consider wider contributors to the performance of a PPC campaign such as your landing pages and on-page browsing experience, your organic search rankings and performance, and conversion rates. This is why our approach rarely ever extends to pay per click or biddable media alone. At a minimum taking a combined approach to search and working closely with our search engine optimisation team is almost always a much more effective strategy.
At our core, we are a results-driven PPC agency, but wherever possible we always aim to measure campaign performance using ROI and/or revenue based metrics and optimise based on your business data instead of relying exclusively on ads platform conversions or secondary metrics like cost per click. This could include factoring in average sale values for lead gen activity or moving to optimise for profit (as opposed to just revenue) for e-commerce businesses. This ultimately means we can have a greater impact on your bottom line.
Our breadth of agency services means we are able to take a 360 view of your digital presence/ wider digital marketing activity and offer insights and undertake improvements that extend beyond simply managing your paid ads accounts (such as UX and conversion rate optimisation, website security updates and much more). Our marketing experts have years of experience across all facets of paid media, from Google Shopping to Display Advertising across the GDN and wider platforms, Microsoft Advertising (Bing) to Amazon ads and beyond. As a Google Premier Partner, we also have early access to new features and support from So you can rest assured that working as your PPC agency (supported by our wider teams) we’ll develop an award-winning PPC advertising strategy to achieve your goals.
“As a proud Google Premier & Microsoft Ads Partner agency, we’re about achieving exceptional returns on your spend.”
Our team is on hand to talk you through how our approach will deliver the results across the metrics that matter to you.