what is conversion rate optimisation (CRO)?
small changes have big effects.
Put simply, conversion rate optimisation is the process of improving the number of users who will complete a desired goal on your website, whether that’s purchasing a product, completing a form, or picking up the phone.
A CRO campaign can be the difference between converting 3% of the users on your site, and converting 15%. If your website has a large amount of traffic, you can see how even small improvements to the conversion rate could result in a significant increase in business.
CRO revolves around one principle; “It will always be cheaper to convert more of your existing traffic, than it will be to acquire more.”
Often, the insight and learnings that are obtained through a CRO campaign will help you to understand even more about your target demographics and can form the foundations of a much wider digital strategy.