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We know exactly what it takes to effectively promote your event online. From marathons to festivals, we know the exact digital mediums required to make your event a complete success.
Whether you want to generate online sales or build awareness around the event, there are now so many different platforms available to capture your target audience’s attention at every part of their digital journey.
Arguably, your website is the most important asset when it comes to event promotion, and offering users things such as secure online registration, a clear and simple user journey and video content are great ways to attract potential buyers. The effectiveness of video content in a world where users need to be engaged more than ever continues to grow and really gives a user insight of your event.
Video content can also be used throughout your whole promotional strategy; you can use the videos across social media, on YouTube/Vimeo and any specific landing pages/blog posts. By combining this with contests across social media, you can really engage with users by inviting them to participate in your event, creating excitement with the video and engagement by the desire to win something.
Along with creating ads with video content, there are many ways to engage with users across social media who may be interested in your event and lots of precise targeting options to ensure you’re reaching the right people. By creating things such as a specific hashtag on Twitter for attendees through to an event on Facebook, you can cater the promotion of your event(s) to your specific needs.
“Video marketing will skyrocket, with Cisco predicting that video will account for 69% of all consumer internet traffic by 2017.”
Anna Francis / Content Marketing Specialist @ Bozboz
By identifying who you want to attend, you can also use Google AdWords as a promotional tool, getting in front of users who are looking for events similar to yours. And with access to one of the world’s largest audiences, you can direct people to specific registration/awareness landing pages and be very precise with your keywords and targeting. You can also use features such as ad extensions to showcase the address/time of the event.
Whether it’s in the run up to, during, or after the event(s) (promoting next month’s, year’s etc.), content marketing should always be a key aspect of your strategy. With any event there may be different actions you want the user to take, e.g. online registration, cross-sell products, drive specific users to certain exhibits etc. Therefore it’s crucial to build a content plan around each user group, finding a story and re-telling it across all marketing platforms.
With so many options available, it can be easy to feel overcome by where to start, what message to deliver and who to target. Our event promotion service takes you from concept through to the launch and after. By creating a strategy that works for you and your event, we can recommend the platforms and content that will meet your digital needs and make your event a success.
Web & Marketing
Web & Marketing