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Improve Perception.

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Perception is an incredibly fundamental part of the online buying process and can often be the difference between a visitor and a customer.

We live our lives online and the way we categorise the huge number of brands we interact with on a daily basis helps to determine our buying choices. Getting the correct perception of your business across to your potential customers will maximise the chance of them interacting with you – get it wrong and they might leave in seconds.

It may seem like a cliché, but first impressions are paramount; they have a powerful influence on the user’s next steps. Your brand image should be based on what users expect or want to see, not what you as a company want to show. Instead of projecting your own voice, speak to your audience about what they want to hear.

It’s not big news that users trust people more than brands, which is why by creating a personal touch or ‘humanising’ your brand you will create a more trusting relationship with your audience. People want to connect with other people, not simply logos or an unknown company.

Once you start branching out across different mediums, creating brand values is extremely important in order to establish a seamless brand experience across the entire business spectrum. You also need to have a clear message (remember not what you want to say but what users want to hear).

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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