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Service / Product Launch.

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Further info

Speak to.

Natalie Williams

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tel: 01244 456 397

email: natalie@clicky.co.uk

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Launching a new product or service and need a perfect launch campaign to spread the word and boost sales?

When it comes to launching a new product, by establishing a promotional strategy beforehand this works to not only engage with existing customers but also attract new customers.

With so many different platforms available and specific techniques within each one, you are now able to segment and target different audiences dependent on your product and how many you’re launching. There may be certain products that you can introduce at a cheaper rate than usual or a luxury item that you want to announce as an exclusive product. Therefore you want to guarantee that the right audience knows about your product and have received that knowledge through the most effective mediums.

Creating awareness through social media, content marketing, email marketing and video content are great first steps for a product launch. During the planning stages, it’s crucial to develop a strategy for each user group who may be interested in your product(s).

Dependent on your core goals from the product launch, which could include achieving ‘x’ amount of sales, ‘x’ new customers, ‘x’% increase in revenue, brand awareness etc., you can cater your strategies independently to complete these goals. A great beginning for product launches is to create lead generation ads, obtaining email addresses that can then be used to send out a promotional email about the product leading up to the launch. Social media is a great avenue if you are happy to push your products at a cheaper price for a certain time period with competitions and social ads. You can also gauge the popularity of products before you even put them into production by building an audience on social media and measuring feedback.

Another great asset to have is video content that showcases your product. Video can transcend so many different platforms and also improves your website, creating an integrated presence across all your marketing efforts, allowing customers to recognise the product immediately once they have engaged with it before.

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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