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Content Marketing.

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Content marketing helps you to build relationships with your target audience in a time where brand loyalty is increasingly scarce. It’s how you speak to customers who don’t like being advertised to, who are searching for solutions to problems, who have never heard of you or who need to learn a little more before committing to a purchase.

Content comes in many forms, from many industries, with many objectives and diverse target audiences. If you want to inform, engage, educate, entertain or convert your online users – that’s where Clicky’s content marketing service can help.

Our team will work hard to find a suitable strategic approach for content that interests your target market whilst identifying the best ways to reach them. We can manage your blog, write and optimise the pages on your website to entertain and convert users, conduct industry research to develop white papers, create infographics to increase brand awareness and social shares, develop quizzes to engage your users or conduct interviews for industry articles.

The opportunities are endless and we have a specialist team of experts to deliver exceptional, tailored content across a range of formats and media types.

We won’t just focus on content creation, we can ensure all the work we do for you is backed up by a solid distribution plan, to help you get the best from your content marketing efforts. From paid search and content recommendation engines to influencer outreach and social media, our teams know the tactics that will generate results, whatever your budget.

There is a huge range of benefits to content marketing, depending on how you approach it. Just some of the benefits include:

  • Improved search rankings from regularly updated, search-optimised and keyword targeted content
  • Increased site traffic from organic search, referrals & social media (more traffic = more potential customers to convert)
  • Increased brand awareness, both from improved search visibility and coordinated content distribution efforts
  • Helping to encourage conversions and increase sales, by building long-term relationships with your customers based on trust
  • Develop and enhance brand perception and reputation with content written in your own style
  • Generate better qualified leads for your sales team to follow up on
  • It integrates well with other types of marketing – especially email, social & SEO
  • It is completely scalable, whilst a large budget might help you to generate bigger results, faster, you can still reap the benefits with a small investment

With teams of copywriters, designers, developers and digital specialists available to get involved, we’ve got all the resources you need for a successful content marketing strategy or campaign. We’ll work with your content from idea generation right through to completion, with the attention to detail and focus on results that we’ve become known for, whether it’s a single blog post or a year-long campaign. What’s more, like everything else we do at Clicky, it’s all backed up with customised reports that show you exactly what you need to know to measure the success of your campaigns.

To discover more about our content marketing services and what we can offer for your business, get in touch today.

 

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Clicky’s CEO to talk at Global Travel Expo 2017.

Were delighted to announce that Clicky CEO is to speak at this year’s Global Travel Conference at La Manga Club, Murcia, Spain.

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