Content adds value to a reader’s life – without content marketing a business would talk at their customers rather than with their customers.
Replicating other brands in terms of tone of voice and content style is a sin in the content marketing world. What may work for Pepsi may not work for Marks and Spencers and vice versa.
That’s why the Clicky Content & Outreach marketing service is designed to vocalise your brand, product or service in a truly unique way, while developing key relationships with influential individuals and organisations. It covers content creation, auditing, consulting, interactive pieces, PR, social media and much more. Content pieces comes in various guises including:
- Case Studies
- White papers
- Press releases
- Magazine articles
- News stories
- Interactive microsites
- Social media
Organic search is one of the most valuable ways to deliver ROI and content marketing is the best way to encourage this. We craft the freshest content related to your industry and make sure it impacts your targeted demographic and bring in an even bigger audience. Content marketing and outreach can improve brand awareness, brand perception and customer loyalty, three of the most important factors for a successful business. If your business becomes a go-to brand then customers are more likely to stick with your product or service, ensuring repeat customers.
Content marketing generates more inbound traffic to your site, especially if it’s catered for your target demographic. Social media is part of the content marketing spectrum. Using platforms such as Twitter, Facebook, LinkedIn and Pinterest we can craft bespoke social content in order to engage and interact with customers, which can generate more leads.
We establish incredible relationships with B2B companies, B2C companies, charities, B2B/B2C publications, popular bloggers, radio contacts, industry specialists and even celebrities. Building these relationships is vital in developing a long-term outreach campaign that could last years. By identifying influencers with high authority, we can gauge the success rate of an outreach campaign.
Results are important to us. Not only do we strive for beautifully crafted content, we want to show you the facts and figures. By analysing consumption, sharing, lead generation and sales metrics we can determine how successful the content marketing campaign has been. We like to keep you in the loop, so we always provide you with data to support our findings.