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From generating direct revenue, to increasing brand awareness, to re-engaging past website visitors, the display network is one of the most flexible digital advertising mediums, capable of delivering exceptional results when done right.

Display ads can be one of the quickest ways to get your message seen by large volumes of new potential customers. Unlike the search network, the display network is not limited by search volumes so it can be especially useful for advertisers who sit within very new or niche industries. Equally, it can be very effective for businesses who are looking to raise awareness and create demand for a new brand, product or service, or simply for advertisers who are looking to reach huge volumes of people.

With display ads, targeting is key, and there are now more ways than ever to reach people relevant to your brand. There are a wide range of targeting options available for display campaigns, from the user’s geographic location to the specific type of device being used and its operating system, from audience interests to how a user has previously interacted with your site.

In digital marketing, the best success normally comes from defining a specific audience and tailoring your ads and offering to their needs, and display ads give you the tools to do just that. The vast amount of targeting options can sometimes be overwhelming and it can be difficult to know how best to use each, which is why it’s useful to bring in the experts.

By layering multiple types of targeting we are able to segment out very specific groups of people, allowing you to serve each group a different type of ad, spend more of your advertising budget on the most valuable audiences, completely discount users who are not valuable to you and much more.

As the targeting options progress, so do the ad formats. There are a wide range of formats on the display network suiting all device types and placement locations. These range from the simple text ad to new and exciting HTML5 ads. Whilst the more exciting ads often cost more to produce, whether that be with in-house staff or with help from our design team, it’s important to remember that your ads are often the first interaction users will have with your brand. A good (or bad) display ad can make or break a campaign.

If you are looking to generate leads within a brand new audience, engage an existing one or simply to increase the presence of your brand then display advertising could be perfect for you.

Need help with your display advertising campaign? Call our team on 0800 222 9300 or get in touch using our contact form.

 

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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