Email marketing has been an essential marketing toolkit since the general public started getting email addresses in the 1990’s. It’s fast, it’s cheap, and it’s highly effective – in short, it’s hard to see why you wouldn’t want to do it.
Every now and then, a new ‘expert’ declares that “email is dead” – a statement that couldn’t be farther from the truth. Email marketing is currently seeing a huge resurgence in popularity, and the average open rate for email campaigns in the UK is at a record high of 21.3%.
What is dying, is the old way of doing email. The mass mailings sent out to your entire subscriber list indiscriminately. The overly persistent messaging that overwhelms your customers and ends up labelled as spam. The messages that sound great to marketers, but offer nothing to your customers. That’s the email that’s dead.
In its place is the new breed of email that cuts through the clutter with highly targeted, personalised content that engages your audience and keeps them opening again and again. This breed of email generates tangible, trackable results for businesses, but not everyone has the skills or resource to get these results in house.
That’s where Clicky come in.
The average return on investment for email marketing in the UK is 2964%. That’s £29.64 for every £1 spent. (DMA, 2016)
Lists / subscribers
A direct marketing campaign is nothing without a well-maintained list of opted-in contacts to send to. If you already have customer contact details, add these into your email service provider. If you need to build your subscriber list up, there are a wealth of ways to do it – Clicky can help with this.
Design & build
The Clicky Media design and development teams can create effective, eye-catching designs that are influenced by industry research to help you get the best results from your email campaigns. If you can dream it, we can build it into an email for you.
The secret to a successful email strategy lies in interesting, persuasive copy that speaks directly to the customer. From subject lines to calls to action, our content team draw on years of direct marketing expertise to craft a message that gets your customers to act.
Sending & management
Bulk email marketing campaigns rely on a host of tricks and tips to achieve the best results. Whether it’s contact list segmentation, managing subscription preferences or staggering sends for maximum effect, our specialists know how to get the best out of bulk email.
Which subject line works better? Which call to action produces the best results? Which colour scheme yields the most conversions? We can answer all these questions for you with multivariate testing, ensuring your campaigns keep getting better and better.
At Clicky, we’re driven by results, so we’ll dive into the analysis to let you know exactly what worked, what didn’t, and how much revenue each send generated. Expect thorough, accurate reporting that gives you all the insights your business needs.
For email marketing solutions that work for your business, get in touch on 0800 222 9300.