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Programmatic.

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Programmatic is undoubtably a hot topic in the world of digital marketing right now. The concept is simple but the possibilities are endless as we enter a new level of intelligent programmatic digital advertising.

The simplest way to explain it would be to imagine you were a BBQ retailer and you wanted to make sure you campaigns were working hardest when people are most likely to purchase. The most obvious influencing factor to BBQ purchasing is the weather and if we could use the weather forecast data to enhance spend and coverage when hot weather is approaching – sounds simple right?!

Essentially this is the basic concept for programmatic advertising and advertising giants such as Google are making this kind of thing possible with a whole host of new tools and complex data API’s.

The possibilities are literally endless with programmatic linked campaigns (such as flights or concert tickets) which react intelligently as an event or service becomes booked.

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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