a beautiful new site for neville johnson.
We’re so excited to announce the launch of our latest client website, Neville Johnson.learn more
B2B & B2C
* data accurate as of 23/03/2017
** suggested minimum budget only
news / 1 week ago
insight / 2 months ago
Google may still dominate the global search market share, but Bing is still enough of a player to have an impact with some impressive growth over recent years.
It offers a fantastic paid search advertising platform, allowing you to serve your ads to potential customers not only in their search results pages, but also on Yahoo. With 25% desktop market share in the UK alone, Bing is certainly worth an investment as an effective alternative or addition to Google AdWords.
15 million searches are carried out on Bing every month worldwide. Independent research shows that the growing platform currently holds 21.4% of the global search market.
Paid search works primarily on a Cost per Click (CPC) model. This means you are only charged when a user clicks your ad and visits your website. Using Bing’s advertising platform you can serve adverts to potential customers globally, nationally or locally using the geographic targeting options. We’re also able to target demographic segments with innovative gender and age targeting options, making it perfect for highly focused campaigns.
Small and medium businesses can really benefit from Bing Ads, as there is less competition and, potentially, lower cost per clicks (CPCs) than on Google Ads. Shopping ads are also available, meaning you can serve ads on the search results pages for individual products on your website, which can be extremely profitable for e-commerce businesses.
Whilst Bing’s platform shares a lot of similarities with Google’s, it’s important that they are considered, and managed separately. This is because results for similar campaigns, and even the same keywords, often vary greatly between the two advertising platforms.
Talk to one of our specialists today and to find out if Bing Ads are right for you and how we can help.
Web & Marketing
Web & Marketing