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Digital Audio Exchange. New

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Platform

thisisdax.com/

Audience.

B2B & B2C

What is it?

DAX is a mobile-led Digital Audio Exchange, giving advertisers a single buying point across 180 digital audio platforms. *

Campaign types.

Event Promotion / Service / Product Launch / Improve Perception / Increase Sales / Lead Generation / Increase Awareness

Mediums available.

Audio Advertising

Suggested verticals.

Automotive / Banking / Business / Construction & Trade / Dating / Education / Energy / Events / Fashion / Fast-Moving Consumer Goods (FMCG) / Financial / Food & Beverage / Healthcare / Industrial & Manufacturing / Insurance / IT / Legislation / Maritime / Media / Non-Profit / Politics / Property / Public Sector / Publishing / Recruitment / Retail / Storage / Technology / Telecommunications / Transportation / Travel & Leisure / Waste Management

* data accurate as of 25/09/2017
** suggested minimum budget only

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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DAX is a mobile-led Digital Audio Exchange, giving advertisers a single buying point across 180 digital audio platforms to engage with their audiences.

Whether it’s the tunes that power you through the end of your run, the podcasts that help you conquer the commute, or the melodies that help you unwind – 21.9 million people are streaming audio every week. The popularity of smartphones as an audio outlet continues to drive this growth, with in excess of 19 million now listening through such devices each week.

The sites and services people are using to get their listening fix are as varied as their tastes, and the publishers offered through DAX, the UK’s largest programmatic audio platform, cover a diverse range of audiences and content; across radio, music streaming and podcasts.

These include:

dax-logos

DAX offers unrivalled targeting opportunities for advertisers, allowing you to reach precise audiences with relevant messages.You can choose exactly who hears your advertising and when.

The platform allows audience refinement across the likes of demographic details, website browsing and listening behaviours, online purchasing trends, psychographic profiling, income/social grade, brand preferences.

Here are just a few examples of targeting available:

  • Demographics
  • Personal Finances
  • Lifestage
  • Website Overlaps
  • Device
  • Entertainment
  • Travel
  • Autos
  • Technology
  • Lifestyle
  • Time of the week
  • Location
  • Radio Station
  • Programmatic (ie. Current weather!)

What’s more, if you can’t find your audience, this can be built for you specifically!

We can offer support across all areas of audio production, from technical/production advice and scriptwriting to casting and clearance, should this be a new marketing medium to you. We work with industry leading sound specialists and have adopted a collaborative approach to creating ads that will resonate and connect with individual audience segments.

We can help plan your inventory positioning and targeting options, run and optimise campaigns and provide in-depth performance reporting.

From digital radio to streaming services like Deezer, your message can reach your audience whatever they’re listening to, whatever device they’re listening on, without wasting time and budget on mass broadcasting to listeners who’ll never be interested.

As the largest digital audio platform in the UK, with the broadest reach, there’s no better place to connect with your audience. At Clicky, we can work with you to create the perfect audio advert, pinpoint your ideal target audience, manage your campaigns and deliver accurate, straightforward reporting that measures your success.

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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